Brand Tone

informative, accessible, and professional

Brand Values

• •Style & Personalization
• •Health & Protection
• •Clarity & Quality
• •Affordability & Convenience
• •Customer-Centricity

Best Practices

• •Prioritize Education: Continue to create content that informs and empowers the customer. Blog posts, guides, and clear product descriptions that explain the "why" behind each feature will reinforce the brand's informative tone.
• •Emphasize Personalization: In all marketing copy, highlight the customizable nature of the products. Use phrases like "tailored for you," "your unique style," and "custom-fit" to resonate with the value of personalization.
• •Maintain a Professional Yet Accessible Voice: Avoid overly casual slang or, conversely, highly technical medical terms. The current balance of professional and easy-to-understand language is effective.
• •Lead with a Dual Focus on Health and Style: Ensure that marketing messages consistently pair the functional health benefits (e.g., UV protection, blue light filtering) with the fashion-forward aspects of the eyewear.
• •Center the Customer in the Narrative: Continue using customer-focused language. Phrases like "Your Satisfaction Our Responsibility" and content that directly addresses customer needs and questions will maintain a trustworthy and caring brand perception.

Social Perception

A specialized online retailer that focuses on customized and stylish prescription eyewear. Perceived as a knowledgeable and trustworthy source for eyewear needs, particularly by those looking to combine fashion with function in their glasses, especially with features like blue light filtering.

Copy Examples

• •Your Style, Your Vision: Custom Eyewear Awaits.
• •See Clearly, Live Stylishly. Explore our collection of custom prescription sunglasses and spectacles.
• •Protect your eyes from digital strain without sacrificing style. Our blue light blocking glasses reduce headaches and discomfort, making screen time safer. Your eye health is a priority.
• •The Ultimate Guide to Choosing the Perfect Frames for Your Face Shape.
• •Don't just see the world, let the world see your style. At Prescript Glasses, we craft eyewear that's as unique as you are. Find your perfect pair today.