Brand Tone

Enthusiastic & Motivational, Friendly & Approachable, Informative, Modern & Vibrant

Brand Values

• •Health & Wellness
• •Quality
• •Convenience
• •Customer Focus
• •Variety

Best Practices

• •Develop a Brand Voice Guide: Clearly define the tone, language, and style. Include a list of "do's and don'ts" for communication.
• •Know Your Audience: Understand their preferences, what motivates them, and how they communicate. Tailor the tone to resonate with fitness enthusiasts and health-conscious individuals.
• •Consistency Across Channels: Ensure the tone is uniform across the website, social media, email marketing, and any customer service interactions.
• •Use Engaging & Active Language: Employ strong verbs and an enthusiastic, positive tone. Ask questions to encourage interaction on social media.
• •Stay Authentic & Transparent: Reflect the brand's genuine commitment to health, quality, and customer satisfaction in all communications. Avoid overly technical jargon unless explaining specific product benefits clearly.

Social Perception

The online perception for PREPYS.IE (protein snacks) is primarily shaped by its own website and social media channels. The messaging is consistently focused on health, fitness, and the convenience of their protein products. Based on their social media activity, they aim to be perceived as a leading, reliable, and accessible source for protein snacks in Ireland.

Copy Examples

• •Headline: Fuel Your Hustle the Healthy Way! Body: Tired of snack-time guilt? PREPYS delivers premium protein goodies straight to your door. Power up your day, the delicious way! #PrepYourPower #HealthySnacking (Tone: Motivational, Friendly)
• •Headline: Next-Day Gains? Yes, Please! Body: Don't let cravings derail your progress. Order your favourite protein bars, shakes, and treats from PREPYS today and get them tomorrow! Over 300 products to choose from. What are you waiting for? (Tone: Enthusiastic, Convenient)
• •Headline: Taste the Goodness, Feel the Strength. Body: At PREPYS, we believe healthy shouldn't mean boring. Discover a world of flavour-packed protein snacks made with quality ingredients. Your body (and tastebuds) will thank you! #Prepysfuel #QualityProtein (Tone: Informative, Vibrant)
• •Headline: Your Fitness Journey Just Got Tastier! Body: From pre-workout energy to post-workout recovery, PREPYS has the perfect protein snack for every step of your fitness journey. Explore our bundles and save! #FitnessFuel #PrepysIreland (Tone: Motivational, Friendly)
• •Headline: Join the PREPYS Squad! Body: See why we're Ireland's #1 Protein Snack Box! Share your favourite PREPYS snack moments with #PrepysLife and get featured. Healthy, happy, and powered by protein! (Tone: Community-focused, Enthusiastic)