Brand Tone

Aspirational yet Accessible, Quality-Conscious & Discerning, Relaxed & Outdoorsy, Classic & Timeless, Friendly & Customer-Focused

Brand Values

• •Quality
• •Authenticity/Passion
• •Curated Selection/Style
• •Functionality & Durability
• •Customer Connection
• •(Potentially) Environmental Consideration

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., relaxed, aspirational, knowledgeable, friendly) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "Why" Not Just "What": Instead of just listing product features, explain the *benefit* and *feeling* they provide, connecting back to the core values of quality, adventure, and timeless style. (e.g., "This Patagonia jacket isn't just waterproof, it's your shield against the elements on unforgettable journeys.")
• •Use High-Quality Visuals that Align: Ensure all photography and videography reflect the "preppy beach" aesthetic – clean, well-lit, often with natural elements or lifestyle contexts that evoke the desired feeling. The visuals and copy must be congruent.
• •Engage Authentically: When responding to comments or messages, maintain the friendly, helpful, and knowledgeable tone. Personalize responses where possible, reinforcing the customer-focused value.
• •Tell Stories: Share the stories behind the brands you carry, the craftsmanship of the products, or even customer experiences (with permission). This adds depth and reinforces the values of quality, passion, and the lifestyle Preppy Beach represents, moving beyond just transactional posts. For instance, elaborate on why Preppy Beach chose to stock a particular brand, linking it to their ethos.

Social Perception

Positive for Quality and Selection, Seen as a Reliable Retailer, Aspirational Lifestyle Brand, Targeted Audience

Copy Examples

• •Instagram Post (New Patagonia Arrival): Adventure-ready. Built to last. The latest from Patagonia has landed, bringing that perfect blend of rugged function and timeless style you know and love. Gear up for your next escape, big or small. Tap to explore the new collection. #PreppyBeach #Patagonia #BuiltForAdventure #QualityOutdoorwear #Chile
• •Facebook Ad (Highlighting Rhythm Collection): Coastal calm meets effortless cool. Discover the Rhythm collection at Preppy Beach – where laid-back surf style is crafted with quality you can feel. From sunrise surfs to sunset strolls, find your perfect fit. Shop online or visit us in-store. [Link] #PreppyBeachStyle #RhythmClassics #BeachLife #SimpleStyle #ChileFashion
• •Website Banner (Seasonal - e.g., Summer): Embrace the Sun in Style. Curated essentials for your best summer yet. From premium swimwear to timeless classics, Preppy Beach has your sunshine-filled days covered. Quality that lasts, style that endures. [Shop Summer Collection]
• •Email Newsletter Snippet (Focus on Stanley): Your Everyday Companion, Elevated. Stanley gear at Preppy Beach isn't just about iconic durability; it's about fueling your daily adventures – from the city commute to the wild unknown. Discover tumblers, thermoses, and more that go the distance. #PreppyBeach #Stanley #AdventureGear #QualityFirst #Chile
• •Instagram Story (Multi-brand showcase): (Slide 1: Image of a flat lay with a Barner eyewear, an Opinel knife, and a corner of a Rhythm shirt) Text: The Details That Matter. (Slide 2: Close up on Barner glasses) Text: Protect your eyes with Barner. Style meets function. #BarnerBrand (Slide 3: Short video panning over various accessories in store) Text: Find your new favorites at Preppy Beach. #CuratedForYou #PreppyBeachFinds