Brand Tone

Energetic and Motivating, Friendly and Relatable, Informative and Reassuring, Value-Oriented

Brand Values

• •Health & Nutrition
• •Convenience
• •Quality
• •Affordability & Value
• •Customer Focus & Support
• •Transparency

Best Practices

• •Stay Energetic and Positive: Use active verbs, an encouraging tone, and focus on the benefits and solutions Prepped Pots provide (e.g., more energy, achieving goals, saving time).
• •Be Relatable and Empathetic: Acknowledge the everyday challenges of your target audience (busy schedules, desire for healthy but easy options). Use "we get it" type language to build connection.
• •Prioritize Clarity and Simplicity: Clearly communicate the core benefits: high protein, low calorie, convenience, taste, and value. Avoid jargon and make information easily digestible.
• •Reinforce Value Consistently: Regularly mention the affordability and the time-saving aspects, positioning Prepped Pots as a smart and practical choice for a healthy lifestyle.
• •Showcase Taste and Quality: Emphasize that convenience and health don't mean compromising on flavour. Use descriptive language that appeals to the senses when talking about the meals. Highlight "chef-created" aspects.

Social Perception

Positive for Convenience and Health, Good Taste and Variety, Value for Money, Effective for Weight Management, Reliable Delivery, Some Skepticism (Typical for Ready Meals), Parent Brand Association (MuscleFood)

Copy Examples

• •Headline: Fuel Your Hustle Without the Hassle! Body: Tired of meal prep taking over your life? Prepped Pots deliver delicious, high-protein, chef-created meals straight to your door. Healthy eating for your busy life, ready in minutes. Smash your goals, not your schedule! Call to Action: Get Your First Box & Save Time!
• •Headline: Taste the Goodness. Feel the Difference. Body: Eating healthy shouldn't be boring or a chore. Our Prepped Pots are packed with flavour and the quality nutrition you need – high protein, low calorie, and seriously tasty. From just £2.49 a meal! Call to Action: Explore Our Menu & Eat Well for Less!
• •Headline: Your Secret Weapon for Easy, Healthy Meals. Body: Juggling work, workouts, and life? We get it. Prepped Pots are your shortcut to nutritious, satisfying meals without the shopping, chopping, or clean-up. Just heat, eat, and get back to what matters. Call to Action: Reclaim Your Time – Try Prepped Pots Today!
• •Headline: Hit Your Macros, Love Your Meals. Body: Stop stressing about macros and start enjoying your food! Each Prepped Pot is perfectly portioned, high in protein, and designed to keep you on track with your fitness goals. Convenience meets deliciousness. Call to Action: Discover Your Favourite Pot & Power Up!
• •Headline: Real Food, Real Flavour, Real Fast. Body: Say goodbye to bland ready meals and hello to vibrant, chef-inspired dishes! Prepped Pots offer the ultimate convenience with fresh ingredients and exciting flavours, all under 520 calories. Healthy eating has never been so easy or enjoyable. Call to Action: Start Your Delicious Journey Now!