Brand Tone

Sophisticated, Aspirational, and Innovative, with an underlying Minimalist approach

Brand Values

• •Design Excellence: A core tenet is the creation of "intelligently designed, beautifully crafted" products that enhance the user's daily routine.
• •Healthy Living, Simplified: The brand is committed to making it easier and more enjoyable for people to plan, prepare, and consume healthy meals.
• •Quality and Craftsmanship: There's an emphasis on using premium, durable, and food-safe materials.
• •Innovation: A drive to rethink everyday products and experiences, as seen in the modular lunchbox and app ecosystem.
• •Functionality & Simplicity: Products are designed to be intuitive, easy to use, and to integrate seamlessly into a busy lifestyle.
• •Sustainability (implied): Through promoting reusable lunch solutions and focusing on durable materials, there's an undercurrent of environmental consideration.

Best Practices

• •Establish a Clear Voice and Tone Guide: Document the brand’s personality attributes (Sophisticated, Aspirational, Innovative, Minimalist). Include examples of "words we use," "words we avoid," and the desired emotional impact on the reader.
• •Focus on Elegant Simplicity: Mirror the product's minimalist design in the copy. Use clear, concise language. Avoid overly technical jargon or cluttered sentences. Let the sophistication shine through refined simplicity.
• •Highlight Lifestyle Benefits Over Just Features: Connect product features to the aspirational outcomes: improved well-being, effortless organization, a more stylish daily experience, and the joy of healthy eating.
• •Maintain Visual and Verbal Cohesion: Ensure that the tone of the copy is consistently supported by the brand’s visual identity (e.g., clean photography, elegant typography, uncluttered layouts) across all marketing materials.
• •Educate and Align All Contributors: Provide training and the brand voice guide to everyone involved in content creation. Regularly review materials to ensure adherence to the established tone, fostering consistency across all communications.

Social Perception

Prepd is generally viewed as a premium, design-forward brand in the meal solutions market. It appeals to individuals willing to invest more for aesthetics, an integrated system, and the aspirational lifestyle it represents.

Copy Examples

• •Headline: Redefine Your Lunch Ritual. Body: The Prepd Pack system. Beautifully designed, intelligently engineered. For meals that nourish your body and inspire your day.
• •Headline: Wellness, By Design. Body: Embrace healthier habits with effortless elegance. Prepd's modular lunchbox and intuitive app make mindful eating a simple pleasure.
• •Headline: The Art of Meal Prep, Mastered. Body: Discover Prepd. Where minimalist aesthetics meet unparalleled functionality. Plan, pack, and enjoy your meals with sophisticated ease.
• •Headline: More Than a Meal. It's a Statement. Body: With Prepd, your lunch is an extension of your commitment to quality and mindful living. Experience the future of food on-the-go. #GetPrepd
• •Headline: Simply Intelligent. Beautifully Prepd. Body: From premium materials to perfect portions, every element of Prepd is crafted to enhance your daily routine. Elevate your nutrition, effortlessly.