Brand Tone

Traditional and Professional

Brand Values

• •Heritage and Tradition
• •Quality and Excellence
• •Leadership and Trust
• •Craftsmanship

Best Practices

• •Consistently reference the brand's long history (since 1930) to reinforce its experience and tradition.
• •Use descriptive and specific language to highlight the superior quality of the materials (e.g., 100% Egyptian cotton, mercerized for strength).
• •Avoid overly casual language, slang, or humor. The tone should be respectful, knowledgeable, and authoritative.
• •Connect with the audience by acknowledging their passion for needlework and positioning the brand as a partner in their creative process.
• •Provide clear and detailed product information to empower customers and build trust.

Social Perception

The public perception of Prensencia Hilaturas is largely positive, particularly among those in the crafting and needlework community. The brand is seen as a reliable source of high-quality threads. Customer reviews on platforms like Etsy, where their products are sold, often mention the beautiful colors, great quality, and fast shipping. In crafting forums, Prensencia threads are recommended, and customers express satisfaction with the product's performance, noting its perfect torsion and pearly effect. The lack of a direct social media presence means the brand's perception is primarily shaped by the quality of its products and the reputation it has built over decades.

Copy Examples

• •Weaving a Legacy of Color Since 1930. Discover Our New Palette of Inspired Hues.
• •Experience the timeless elegance of our Perle Finca thread. Crafted from 100% mercerized Egyptian cotton, its exceptional quality and lustrous finish will bring your most delicate creations to life.
• •For over 90 years, Prensencia Hilaturas has been dedicated to the art of thread making. Our passion for quality and tradition is woven into every spool, ensuring your creations are nothing short of masterpieces.
• •Partner with a leader in the industry. Prensencia Hilaturas has been the trusted choice for quality threads since 1930. Let us bring our legacy of excellence to your customers.
• •Prensencia Hilaturas: The Thread That Tells a Story.