Brand Tone

Calm, Reassuring, and Aspirational

Brand Values

• •Wellness
• •Comfort
• •Quality
• •Self-Care

Best Practices

• •Use a Calming Vocabulary: Consistently use words that evoke peace and relaxation, such as soothe, tranquility, comfort, unwind, gentle, and serenity. Avoid high-energy or jarring language.
• •Focus on Sensory Benefits: Describe how the products feel. Go beyond features (e.g., 100% cotton) to benefits (Wrap yourself in the breathable softness of pure cotton). Appeal to the senses of touch and comfort.
• •Maintain a Supportive and Gentle Tone: Write as if you are a caring friend offering advice on wellness. The tone should be encouraging and empathetic, never demanding or aggressive.
• •Create a Narrative of Escape: Frame the products as tools for creating a personal sanctuary or escaping daily stress. The copy should sell a lifestyle of intentional rest and self-care, not just a physical item.
• •Ensure Visual and Textual Harmony: The clean, minimalist aesthetic of the brand's visuals should be mirrored in the copy. Keep sentences clear, concise, and use ample white space. The copy should feel as uncluttered and calming as the images.

Social Perception

A provider of high-quality comfort goods that aid in relaxation and well-being.

Copy Examples

• •Find your quiet corner. Our ultra-soft hoodie is more than just clothing; it's a daily ritual of comfort. Wrap yourself in warmth and let the stress of the day melt away. #PrendsUnBreak #CozySeason #SelfCare
• •Tired of restless nights? Discover the calming power of our weighted blanket. Designed to provide gentle, even pressure, it helps soothe anxiety and guides you into a deeper, more restorative sleep. Your peaceful night is just a click away.
• •Your Sanctuary of Comfort. Explore our collection of wellness essentials and rediscover the art of taking a break.
• •Embrace tranquility with the Prends un Break weighted blanket. Crafted from breathable, premium fabrics and filled with glass microbeads, it delivers soothing deep pressure stimulation to ease your mind and body. It's not just a blanket; it's a hug when you need it most. Perfect for reducing anxiety, improving sleep, and creating your personal haven of calm.
• •Feeling overwhelmed? Your moment of peace is inside.