Brand Tone

approachable, informative, and passionate

Brand Values

• •Quality
• •Accessibility/Affordability
• •Customer Satisfaction
• •Family & Tradition
• •Passion for Tea

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., approachable, knowledgeable, warm, enthusiastic) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "You" (the Customer): Address the customer directly and highlight the benefits and experiences *they* will gain from the teas (e.g., "your moment of calm," "discover *your* new favourite").
• •Share Your Passion & Knowledge: Let your genuine love and knowledge of tea shine through. Use descriptive language that evokes flavour, aroma, and the experience of drinking tea.
• •Be Informative and Helpful: Provide useful information about the teas, brewing methods, and even tea pairings. This builds trust and positions the brand as an expert.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent across the website, social media posts, email marketing, and customer service interactions. This creates a cohesive and recognizable brand identity.

Social Perception

Customers generally perceive Premium Teas as a reliable source for high-quality Harney & Sons teas in Canada. They are seen as offering a wide variety and good customer service. The brand is associated with the enjoyment of premium tea experiences at home.

Copy Examples

• •Headline: Discover Your Perfect Steep: Explore Our World of Premium Teas. Body: From the rich boldness of black teas to the delicate notes of our green and herbal infusions, find a Harney & Sons blend to elevate your everyday moments. We're passionate about bringing the finest teas to Canada, making luxury an affordable daily ritual. What will you brew today?
• •Social Media Post (Image: A cozy cup of tea): There's nothing quite like the comfort of a warm cup of tea. ✨ Our family is dedicated to bringing you the exceptional quality of Harney & Sons, so you can create your own moments of calm and joy. Explore our collection and find your new favourite. #PremiumTeasCA #HarneyAndSons #TeaTime #CozyVibes #EverydayLuxury
• •Product Description Snippet (for Hot Cinnamon Spice): Our all-time bestseller for a reason! This assertive yet wonderfully sweet blend of black teas, three types of cinnamon, orange peel, and sweet cloves is a truly memorable experience. Perfect for a cozy afternoon or a flavourful start to your day. No sugar needed, just pure delight in every sip!
• •Email Subject Line: A Hug in a Mug: New Arrivals & Staff Picks Inside! Email Body Snippet: Hello [Customer Name], ready to discover your next favourite tea? We've just added some exciting new Harney & Sons blends to our collection, and our team is brewing up their top recommendations to share with you. Find your perfect cup of comfort and quality.
• •Blog Post Title Idea: From Leaf to Cup: The Journey of Your Favourite Premium Tea. Intro Snippet: Ever wondered what makes a truly premium tea? Join us as we explore the art and passion behind every Harney & Sons blend, from the carefully selected tea gardens to the moment it graces your cup. We believe that understanding the journey enhances the enjoyment.