Brand Tone

Aspirational & Quality-Focused, Customer-Centric & Trustworthy, Modern & Trendy, Friendly & Approachable

Brand Values

• •Quality & Value
• •Customer Focus
• •Transparency & Honesty
• •Commitment & Service
• •Accessibility

Best Practices

• •Prioritize clear, direct, and honest communication in all copywriting.
• •Emphasize the quality and value of products, linking them to a premium experience.
• •Consistently reinforce customer-centric messaging, reminding customers that they are the 'main focus'.
• •Balance aspirational language with a friendly, approachable tone, similar to the 'Quem Somos' greeting.
• •Highlight the brand's commitment to serving the Brazilian market, including free shipping and local customer service.

Social Perception

A trusted provider of premium, high-quality goods at the best prices, focused on customer satisfaction and building lasting relationships in the Brazilian market.

Copy Examples

• •Olá prezado amigo(a), queremos te agradecer por estar aqui conhecendo nossa loja Online :-)
• •Vocês clientes são o nosso foco principal.
• •Nossa principal missão é fornecer aos nossos clientes as melhores e maiores ofertas do mercado, de produtos que possuem qualidade e segurança.
• •Conjunto de Talheres Dourado Luxy 24 Peças: Qualidade excelente, design moderno e entrega rápida!
• •Stitch Sonho de Pelúcia: Super fofo e de qualidade. Recomendo!