Brand Tone

friendly, youthful, and trend-conscious

Brand Values

• •Customization and Personalization
• •Quality and Protection
• •Customer Satisfaction
• •Style and Aesthetics

Best Practices

• •Embrace User-Generated Content (UGC): Actively encourage customers to share photos with their cases and feature them on social media. This reinforces the values of community and personal style and provides authentic social proof.
• •Maintain a Conversational and Engaging Voice on Social Media: Continue using a friendly, youthful tone with emojis and questions to drive engagement. Respond to comments (both positive and negative) in a timely and helpful manner to build community trust.
• •Align Website Copy with the Brand's Visual Identity: Ensure the language used on the website reflects the modern, stylish, and user-centric feel of the brand's social media. Use active verbs and focus on the benefits of personalization and quality.
• •Be Transparent in All Communications: To counter negative perceptions, be clear about shipping times and product origins. Use the "About Us" section and FAQs to tell the brand's story and clearly state where products are made and shipped from. This will help manage customer expectations and build long-term trust.
• •Create a Unified Style Guide: Develop a simple document outlining the brand's tone of voice, key messaging points, and approved terminology. This ensures that any team member or freelancer creating content (from social media posts to customer service emails) does so with a consistent and recognizable brand voice.

Social Perception

Divided; overwhelmingly positive on-site reviews, but very negative on external platforms citing issues with order fulfillment and transparency.

Copy Examples

• •Your style, your rules. Our new Aura Collection just dropped. Which color is calling your name? Tap to design your own vibe.
• •Tired of boring phone cases? So were we. At PremiumCase, you're the designer. Create a high-quality, protective case that 100% you. Get started with free shipping on your first order!
• •POV: You finally have a phone case that matches your aesthetic. #premiumcase #customcase #phonecase
• •Ultimate Protection, Unmatched Style. Our durable cases are engineered to protect and designed to impress. Don't just protect your phone elevate it.
• •Ready for a refresh? Your phone is! This week only, get 20% off all personalized cases. It's the perfect time to create the case you've been dreaming of.