Brand Tone

Empowering and Professional

Brand Values

• •Quality and Excellence
• •Creativity and Imagination
• •Community
• •Accessibility

Best Practices

• •Lead with Quality, Follow with Creativity: Always ground the product in its superior features (e.g., 'highly pigmented Japanese ink,' 'durable fine tip') before transitioning to the creative benefit ('for vibrant colors that make your art pop').
• •Incorporate 'By Artists, For Artists': Regularly use this phrase or its sentiment to reinforce brand authenticity and connect with the target audience on a peer-to-peer level.
• •Use Customer Testimonials as Copy: Integrate direct quotes from 5-star reviews into ads and social media posts. Phrases like 'flow more smoothly than other brands' or 'better coverage than... Posca' are powerful social proof.
• •Speak in Benefits, Not Just Features: Instead of just saying 'extra-fine 0.7mm tip,' say 'Achieve flawless details and crisp linework with our precision 0.7mm tip.'
• •Maintain a Visual and Verbal Match: Ensure the clean, professional, and vibrant aesthetic of the brand's visuals is matched by copy that is clear, inspiring, and free of hype. The tone should always be encouraging, never demanding.

Social Perception

High-Quality and Reliable, overwhelmingly positive, seen as a strong alternative to established brands.

Copy Examples

• •The Stroke of Genius. Don't compromise on color. Pintar’s premium acrylic paint pens are made with the finest Japanese inks for a vibrant, opaque finish that lasts. Created by artists, for artists.
• •Your Imagination is the Canvas. We Provide the Color. From the finest details to the boldest statements, our paint pens are engineered to bring your vision to life. Unlock your creativity with Pintar.
• •Your Art, Our Inspiration. We’re constantly amazed by what our community creates! This stunning piece was made using our extra-fine tip pens. Want to be featured? Tag @pintar.artsupply in your next masterpiece.
• •For Art That Endures. Perfect for rock painting, ceramic decorating, and custom designs on wood. Pintar’s oil-based pens are water-resistant and deliver a glossy, durable finish that makes your art a permanent statement.
• •Premium Performance Without the Premium Price. Experience why artists are choosing Pintar over other brands. Get smoother flow, richer pigments, and lasting quality. Shop our best-selling sets and get free shipping on orders over $30.