Brand Tone

Helpful, Friendly, and Trustworthy

Brand Values

• •Quality and Reliability
• •Customer Service Excellence
• •Affordability and Value
• •Simplicity and Ease
• •Sustainability and Ethical Responsibility
• •Family Business Ethos

Best Practices

• •Speak Like a Helpful Neighbour: Use clear, straightforward language. Avoid overly technical terms unless explaining a specific product benefit in an accessible way. Imagine you're offering friendly advice over the garden fence.
• •Emphasize Solutions and Benefits: Focus on how the products help the customer (e.g., "protect your fruit," "create a safe space for pets," "ensure your privacy") rather than just listing features.
• •Be Genuinely Engaging: When interacting on social media or responding to reviews, maintain a warm, approachable, and appreciative tone. Personalise responses where possible.
• •Weave in Your Values Naturally: Subtly incorporate mentions of family ownership, sustainability efforts, or commitment to quality where relevant, reinforcing trustworthiness. For example, "Our eco-friendly jute netting is a favourite for a reason!"
• •Create a Simple Tone Guide: Develop a short internal guide with keywords (e.g., "friendly," "reliable," "helpful," "quality," "eco-conscious") and phrases to encourage consistency across all writers and platforms, while also noting tones to avoid (e.g., "overly salesy," "impersonal," "technical jargon").

Social Perception

Premier Netting is generally perceived very positively by its customers. They are seen as a reliable supplier of good quality netting products that serve their intended purpose effectively. Customers widely appreciate the excellent customer service, frequently citing fast delivery, good communication, and helpful staff. The brand is considered to offer good value for money, with products being both high quality and competitively priced. The ease of ordering and efficiency of their service are often highlighted. Their commitment to sustainability, while a core company value, is becoming more visible and is likely to positively influence perception as awareness grows.

Copy Examples

• •Homepage Banner: "Protecting what matters, naturally. From your garden to your business, find quality, eco-friendly netting solutions right here at Premier Netting. Friendly advice, Norfolk based."
• •Product Description (e.g., for Garden Netting): "Keep your precious plants safe and sound! Our durable garden netting is easy to use and built to last, season after season. Got a question? Our friendly team is always happy to help you choose the perfect fit for your green oasis."
• •Social Media Post (showcasing a customer's garden): "Look at this fantastic setup from Sarah in Kent using our Allotment Netting! 🌱 We love seeing your projects thrive. As a family-run business, helping your gardens grow is what we're all about. Share your snaps with #PremierNettingProjects!"
• •About Us' Snippet: "More than just netting, we're a family business rooted in Norfolk, committed to quality, great service, and doing our bit for the planet. We believe in fair prices and honest advice – that's the Premier Netting promise."
• •Email Subject Line for a Promotion: "Friendly Tip: Give Your Garden the Best + A Little Treat Inside!"