Brand Tone

passionate, friendly, and community-focused

Brand Values

• •Passion for Craft Beer
• •Community and Friendship
• •Quality and Freshness
• •Independence
• •Customer-Centric Service

Best Practices

• •Always Speak Like a Friend: Use a warm, conversational, and inclusive tone. Address your audience directly with "you" and use collective terms like "we," "beer buddies," or "community" to foster a sense of belonging.
• •Lead with Passion, Follow with Details: Start your copy with genuine excitement for the product. Use enthusiastic and descriptive language (e.g., "absolute juice bomb," "incredibly smooth") before listing the technical details like ABV and hop varieties.
• •Center the Community: Regularly feature user-generated content (with permission), run polls asking for opinions on favorite styles, and use language that invites interaction, such as "What are you drinking this weekend?" or "Let us know what you think!"
• •Emphasize Curation and Quality: Consistently use words like "fresh," "curated," "hand-picked," and "independent" to reinforce the brand's commitment to quality over quantity and its support for the craft industry.
• •Be Personable and Transparent: Maintain the "husband and wife team" story. When communicating about service updates, delivery, or stock, be direct, honest, and friendly. This humanizes the brand and builds trust.

Social Perception

Premierhop is highly regarded by its customers and the online craft beer community. It is perceived as a reliable and top-tier online bottle shop with an excellent and diverse selection of craft beers. Customers frequently praise the exceptional service, including fast delivery and proactive communication. The Instagram "saves boxes" are a particularly popular and well-regarded feature, seen as an innovative way to purchase sought-after and exclusive beers. The brand is seen as both personable and professional, earning a loyal following.

Copy Examples

• •📦 That Friday Feeling just got a whole lot hoppier! 📦 Our weekly drop is LIVE, packed with haze, juice, and everything nice. From punchy DIPAs to crushable pales, we’ve sourced the freshest brews just for you. Swipe to see the lineup and get your save box started. Cheers to the weekend, beer buddies!
• •Beers we’re excited about this week (and think you will be too!)
• •For the Love of Hops. Discover Your New Favourite Beer. Fresh Drops Weekly from the World's Best Independent Breweries.
• •[Brewery Name] - [Beer Name]. We couldn’t wait to get our hands on this one! It’s an absolute juice bomb, bursting with notes of mango, passionfruit, and a hint of citrusy pine on the finish. Brewed with love by our friends at [Brewery Name], this is a perfect example of what makes independent craft so special. Limited cans available, so grab it while it’s fresh!
• •Tired of the same old supermarket selection? Join the Premierhop community and explore a world of incredible craft beer, delivered to your door. From exclusive US imports to the best of the UK scene, we’ve got your new favorite brew waiting. Find out why our customers love our Instagram Save Boxes!