Brand Tone

professional, knowledgeable, and aspirational

Brand Values

• •Innovation and Technology
• •Quality and Durability
• •Performance
• •Value for Money
• •Horse Welfare

Best Practices

• •Lead with Technology and Quality: Always start product descriptions and announcements by highlighting the innovative features, advanced materials, or superior craftsmanship. This reinforces the core brand values.
• •Maintain a Confident and Knowledgeable Tone: Use specific, technical terms where appropriate to demonstrate expertise. Avoid overly casual language to maintain the brand's professional image.
• •Balance Aspiration with Accessibility: Showcase products in high-performance settings while ensuring the language remains relatable to dedicated amateur riders, emphasizing durability and value alongside elite performance.
• •Incorporate "The Why": Briefly explain why a feature is important (e.g., "moisture-wicking fabric to keep your horse comfortable and dry during intense training"). This connects technical specifications to tangible benefits for the horse and rider.
• •Use a Consistent Lexicon: Create a list of brand-specific terms and phrases (e.g., "injury prevention," "revolutionary technology," "unrivalled protection") and use them consistently across all marketing channels to build a strong, recognizable brand voice.

Social Perception

Generally positive, with products (especially horse rugs and boots) seen as high-quality, durable, and good value. There are mixed reviews on customer service, and sizing can sometimes be inconsistent. The brand has a strong, loyal following in the UK and a growing international reputation.

Copy Examples

• •Engineered for excellence. Introducing the new Geo-Tech Turnout Rug, featuring our advanced waterproof membrane and reinforced ballistic nylon. Because we believe your horse deserves the pinnacle of protection and comfort. #PremierEquestrian #InnovationInMotion
• •Experience unparalleled stability and connection with our Pro-Series Dressage Saddle Pad. Crafted from a high-density, anti-slip foam core with moisture-wicking technology, this pad is designed for the serious competitor. The contoured shape ensures a perfect fit, allowing for maximum freedom of movement and optimal performance when it matters most.
• •Gear Up for Greatness: The Premier Equestrian Winter Sale Starts Now.
• •Step into a new level of performance. Discover the durability and elegance of Premier Equestrian riding boots.
• •Founded on a commitment to innovation and excellence, Premier Equestrian is a global leader in technically advanced equestrian products. We are inspired by the dedication of riders and the spirit of the horse, driving us to create gear that doesn't just meet expectations but exceeds them.