Brand Tone

Professional & Knowledgeable, Helpful & Customer-Oriented, Value-Driven, Reliable & Trustworthy

Brand Values

• •Quality
• •Customer Satisfaction
• •Value/Affordability
• •Reliability
• •Expertise

Best Practices

• •Prioritize Clarity and Conciseness: Use straightforward language that clearly communicates product benefits, services, and value propositions. Avoid overly technical jargon where simpler terms suffice, but don't shy away from specifics when addressing knowledgeable customers.
• •Maintain a Helpful and Supportive Voice: Frame copy around solving customer problems and meeting their needs. Offer solutions, provide information, and make it easy for customers to get help or find what they're looking for. Phrases like "We're here to help," "Get expert advice," or "Solutions for..." can reinforce this.
• •Emphasize Value and Quality Consistently: Whether discussing price, product performance, or customer service, ensure the message conveys both high quality and excellent value. Back up claims with specifics where possible (e.g., "Save up to X%," "OEM-matched quality").
• •Be Professional and Trustworthy: Ensure all communications are error-free, well-organized, and reflect expertise. Use a confident tone that assures customers they are dealing with a knowledgeable and reliable supplier.
• •Showcase Expertise Authentically: Share knowledge through blog posts, video tutorials, and informative product descriptions rather than just making claims. This builds credibility and reinforces the brand as a trusted authority in the printing supplies industry.

Social Perception

Positive, Knowledgeable Resource, Problem Solvers, Go-To Supplier for Specific Needs

Copy Examples

• •Headline: Stop Overpaying for Quality Ink. Get Vibrant, Reliable Prints with Premier Colour. Body: At Premier Colour, we deliver premium ink, toner, and printing supplies that match OEM quality without the hefty price tag. Fast shipping, expert support, and the results you demand. Shop now and see the difference.
• •Headline: Your Print Job Can't Wait. Neither Should Your Supplies. Body: Need it fast? Premier Colour offers same-day shipping and local delivery on a huge range of inks, toners, and media. Keep your projects on track with a supplier you can trust. Order by 3 PM PST!
• •Headline: Expert Advice & Premium Supplies – That’s the Premier Colour Promise. Body: From choosing the right eco-solvent ink to troubleshooting your Roland printer, our team is here to help. We're more than just a supplier; we're your partner in print. Explore our resources or contact us today.
• •Headline: Unlock Savings, Not Quality. Discover Jetbest Inks at Premier Colour. Body: Experience the brilliant color and lasting performance of Jetbest inks – the smart alternative for your wide-format printer. Save up to 50% without compromising on quality. Visit premiercolour.com to find your match.
• •Headline: Keep Your Printers Running Smoothly. Quality Parts & Support from Premier Colour. Body: Don't let a printer issue slow you down. Premier Colour offers a comprehensive selection of printer parts and expert repair services to get you back in business quickly. Your trusted source for all things print.