Brand Tone

professional, technical, and quality-focused

Brand Values

• •Quality and Precision
• •Accessibility
• •Security
• •Customer Service & Accountability

Best Practices

• •Emphasize "Premium" and "Precision": Always use language that reflects the high quality of the product. Words like "premium," "precision," "meticulous," "expert," and "detailed" should be staples in the brand vocabulary to reinforce the value of the metal labels and sub-grades.
• •Maintain a Professional, Not Elitist, Tone: The tone should be authoritative and knowledgeable but also welcoming. Avoid overly casual slang, but ensure the language is clear and not alienating to new collectors. The goal is to be the "accessible expert."
• •Highlight Global Reach with a Local Touch: Leverage the international presence as a sign of a trusted, worldwide brand, but tailor messaging to the UK audience. Mentioning UK-specific events or news builds a stronger local connection.
• •Focus on the Slab as a Key Differentiator: The unique features of the slab (metal label, inner sleeve) are a major selling point. Consistently refer to these features in marketing materials as tangible benefits: "enhanced security," "unmatched presentation," "a modern aesthetic."
• •Be Transparent and Data-Forward: Regularly direct users to the Population Report and detailed Grading Standards. This reinforces the values of transparency and expertise. Use copy that encourages users to "see for themselves" and "explore the data," building confidence through evidence, not just claims.

Social Perception

PCG is perceived as a strong, emerging player in the grading industry, particularly for collectors who are not solely focused on the resale value associated with the top-tier grading companies. Its appeal lies in its product design and international accessibility. However, concerns about consistency in customer service and handling across different branches persist.

Copy Examples

• •Beyond the Grade. We Deliver a Statement. Your collection deserves more than a number. Our premium metal-label slabs and sub-grade analysis offer a new standard in precision and presentation. Experience the PCG difference.
• •World-Class Grading, Now Closer to Home. With offices across the globe, including here in the UK, submitting your treasured cards has never been easier or faster. Find us at the next major TCG event or start your submission online today! #CardGrading #PCGUK #Pokemon #TCGCollector
• •Don't Just Encase It. Secure It. Every card graded with PCG is protected in our signature slab, complete with an extra internal sleeve. It's the peace of mind your most valuable cards deserve. Click to learn more about our advanced security features.
• •Subject: Consistency You Can See. At PCG, transparency is key. Our detailed population reports and clear grading standards are open for all to see. Trust your collection to the experts who value precision as much as you do. See our standards.
• •Ready to Protect Your Grails? You're one step away from giving your cards the premium protection and detailed grading they command. Our user-friendly submission process makes it simple. Complete your submission today and lock in the legacy of your collection.