Brand Tone

Artistically Bold, Innovatively Crafted

Brand Values

• •Craftsmanship & Quality
• •Innovation & Experimentation
• •Originality & Uniqueness
• •Art & Design Excellence
• •Heritage & Tradition
• •Modernity & Contemporary Relevance
• •Soul & Passion
• •Global Vision & Inclusivity
• •Sustainability (Emerging)

Best Practices

• •Embrace Poetic Boldness: Utilize language that is evocative, confident, and slightly unconventional. Do not shy away from artistic or conceptual phrasing, but ensure it remains accessible enough to convey a clear message about quality and design. Aim for a tone of "rebellious elegance."
• •Weave in the Heritage Narrative: Subtly remind the audience of the brand's 1885 Italian origins and the esteemed "Made in Italy" craftsmanship. This grounds the brand's innovation in a rich history of enduring quality and expertise. Phrases such as "A legacy of..." or "Italian artistry since..." can be highly effective.
• •Highlight Innovative Details: When describing products, focus on the unique design elements, experimental materials, or avant-garde construction techniques that differentiate Premiata. Employ precise, descriptive words that convey both the "art" and the "know-how" embedded in each item.
• •Speak to the Individualist: Frame the brand and its products as the preferred choice for individuals who are self-assured, appreciate uniqueness, and are unafraid to express their personality. Use an inclusive tone that celebrates diversity in style, reflecting the ethos of the brand's campaigns.
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy is consistently mirrored in the brand's visual identity across all platforms. The combination of artistic, high-quality imagery with sophisticated and bold text will effectively reinforce the "Artistically Bold, Innovatively Crafted" persona.

Social Perception

Luxury & Premium, Stylish & Fashion-Forward, Well-Crafted & Durable, Innovative, Iconic & Distinctive, Italian Excellence, Positive E-commerce Experience

Copy Examples

• •Headline: Defy the Ordinary. Discover Premiata. Body: Born from a legacy of Italian mastery, crafted for the individual who walks their own path. Experience footwear that’s more than an accessory—it’s a statement. Explore the new collection.
• •Headline: Where Heritage Meets Horizon. Body: Since 1885, we’ve been rewriting the rules of shoemaking. Today, Premiata continues to fuse artisanal tradition with avant-garde vision. Step into the future of Italian design.
• •Headline: The Soul of Craft. The Spirit of Now. Body: Each Premiata piece is an echo of our creative soul—meticulously designed, unconventionally imagined. For those who value vision over trends. Wear your art.
• •Headline: Not Just Sneakers. Design Icons. Body: We don’t follow the street. We redefine it. Premiata sneakers: where cutting-edge design meets unparalleled comfort and unmistakable Italian quality. Elevate your every step.
• •Headline: Premiata: Unmistakably You. Body: In a world of fleeting trends, choose timeless rebellion. Our latest collection embodies the art of self-expression through exceptional craftsmanship and a spirit that dares to be different. Find your Premiata.