Brand Tone

Friendly and Approachable, Passionate and Knowledgeable, Community-Focused, Enthusiastic and Positive, Purpose-Driven

Brand Values

• •Sustainability
• •Quality
• •Affordability
• •Personal Style and Individuality
• •Customer Connection and Service
• •Passion for Fashion
• •Integrity and Transparency

Best Practices

• •Embrace "Friendly Expertise": Write as if you're talking to a stylish, trusted friend. Be warm, approachable, and share your fashion knowledge generously but without being condescending. Use words like "lovely," "gorgeous," "fabulous," "treasure."
• •Highlight Sustainability Naturally: Weave in the benefits of preloved fashion (eco-friendly, unique, smart shopping) into product descriptions and stories rather than just stating facts. Connect it to a positive lifestyle choice.
• •Use Enthusiastic and Positive Language: Let the genuine passion for fashion and for helping customers shine through. Use exclamation points where appropriate, and convey excitement about new items or styling possibilities.
• •Foster a Sense of Community: Address your audience directly (e.g., "Hello, lovely people!," "Join our stylish community"). Encourage interaction and make them feel part of the Mint of Hertford story.
• •Be Authentic and Personal: Reflect the owner's voice (Sioux Wilde) as seen in the "About Us" and "Why Preloved Matters" sections. Share personal passion and the "why" behind the brand to build deeper connections. Use hashtags like #FashionWithPurpose and #SustainableStyle consistently.

Social Perception

Highly Regarded Local Gem, Trusted for Quality and Authenticity, Valued for Sustainability, Friendly and Expert Service, Engaging and Modern

Copy Examples

• •Instagram Post (New Arrival): Spotted! ✨ This dreamy [Brand Name] dress just landed at Mint of Hertford, and it's love at first sight. Imagine the [occasion/styling idea]... Pure preloved perfection that's kind to your wallet AND the planet. Pop in and let's find your next treasure! #SustainableStyle #HertfordFashion #DesignerResale #MintCondition
• •Facebook Ad (Promoting Consignment): Ready for a wardrobe refresh? 🌱 Give your beautiful, once-loved designer pieces a new story with Mint of Hertford! We make consigning simple and rewarding. Join our stylish circular community and earn while you declutter. DM us or visit our 'Sell With Us' page to learn more! [Link] #PrelovedLuxury #CircularFashion #Hertford #ShopLocal
• •Website Blog Post Title & Intro: Beyond the Trend: Why Investing in Preloved is Always in Style. At Mint of Hertford, we believe fashion should feel good – inside and out. It's about more than just looking fabulous; it's about making conscious choices that celebrate quality, craftsmanship, and our beautiful planet...
• •Email Newsletter Snippet (Event Promotion): Hello, lovely people! 💕 Get ready for some fashion fun! Join Sioux live on Instagram this Thursday at 5 PM for a special showcase of our latest autumnal arrivals. Grab a cuppa, get comfy, and let's talk style, sustainability, and all things gorgeous! #MintLive #CommunityLove #FashionFinds
• •In-Store Signage: Find your unique. Wear the story. Love preloved. ✨ Our team is here to help you discover pieces that make you shine, sustainably. Thanks for being part of the Mint of Hertford family!