Brand Tone

Empathetic, introspective, and encouraging. It's a gentle, thoughtful, and warm guiding voice that speaks directly to the reader's feelings, offering products as a 'gentle nudge' or 'beautiful excuse' to reconnect.

Brand Values

• •Connection
• •Empathy and Vulnerability
• •Meaningful Conversation
• •Community
• •Mental & Relational Health

Best Practices

• •Lead with Empathy: Always start your copy from a place of understanding. Acknowledge the challenges your audience faces (e.g., relationship distance, the difficulty of parenting) before presenting your product as a solution. Use phrases like "Does this sound familiar?" or "It's easy to lose touch."
• •Use "Question" as a Hero Word: Your brand is built on questions. Frame them as powerful, magical, and transformative. Use language that highlights their ability to "unlock," "discover," "bridge," and "reconnect."
• •Maintain a Gentle & Encouraging Voice: Avoid aggressive sales tactics or language that creates urgency or FOMO (Fear Of Missing Out). Your tone is a calm invitation, not a loud demand. Use words like "gentle," "invitation," "a beautiful excuse," and "a simple way."
• •Tell Stories, Not Just Specs: Instead of just saying a deck has "105 questions," describe the outcome of those questions. Paint a picture of "late-night talks," "surprising answers," and "laughter that fills a room." Use testimonials and real-life examples to make the experience tangible.
• •Educate Around Your Philosophy: Regularly share content about the meaning of Ubuntu, the importance of vulnerability, and the science of connection. This reinforces that you are a mission-driven brand, not just a product seller, which builds trust and community.

Social Perception

Highly positive, concentrated within a niche of customers interested in personal growth, psychology, and relationship improvement. Perceived as purposeful and authentic, focusing on the founders' genuine mission and the quality of products in facilitating emotional intimacy. Seen as a provider of tools for well-being, not just a game company.

Copy Examples

• •Beyond "How was your day?" Remember the conversations you had when you first met? The ones that lasted for hours? Life gets busy, but that curiosity doesn't have to fade. Our 'Ubuntu Parejas' deck is a beautiful excuse to rediscover the person you love. Ready to ask a better question tonight? #ViveUbuntu #PowerfulQuestions #ConnectMore
• •The most important conversations happen at home. What is your child really thinking? What are their biggest dreams? With our 'Crianza Consciente' cards, you can build a bridge of trust and understanding, one question at a time. Turn screen time into connection time.
• •It’s time we had a real conversation. Feeling distant? It's more common than you think. Here's a gentle way to find your way back to each other...
• •The person you know best should be yourself. Start the journey inward with 'Ubuntu Yo Soy'—50 powerful questions for profound self-knowledge.
• •We thought we knew everything about each other... then this happened. These cards from @vive.ubuntu are pure magic for getting real. Use my code a [CODE] for 10% off your own moment of connection!