Brand Tone

Educational & Informative, Supportive & Empathetic, Professional & Trustworthy, Positive & Encouraging

Brand Values

• •Quality & Efficacy
• •Natural Health & Wellness
• •Education & Empowerment
• •Trust & Transparency
• •Canadian Identity
• •Customer-Centric

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., knowledgeable, caring, reliable), corresponding tones (e.g., informative, empathetic, confident), "do's" (e.g., use clear, simple language; cite evidence where appropriate), and "don'ts" (e.g., make unsubstantiated claims; use overly technical jargon without explanation).
• •Prioritize Education Over Hard Selling: Frame content around providing valuable health information, tips, and insights. Product mentions should feel like natural solutions to the discussed health topics rather than aggressive sales pitches.
• •Maintain a Supportive and Empathetic Approach: Acknowledge the health concerns and challenges your audience faces. Use language that shows understanding and offers encouragement and solutions. This is particularly important for products targeting specific health conditions.
• •Emphasize Trust and Credibility: Consistently highlight quality certifications (like ISURA), the expertise behind formulations (e.g., mentioning Dr. Whitaker or Brad King), and the Canadian heritage to reinforce trustworthiness.
• •Ensure Consistency Across All Channels: Whether it's a social media post, website copy, or video script, the core tone and values should be consistent. Regularly review content across platforms to ensure alignment and provide training to all content creators on the brand's voice and messaging guidelines.

Social Perception

Trusted Source for Supplements, Effective for Specific Needs, High Quality, Associated with Experts, Good Customer Service/Information

Copy Examples

• •Headline: "Reclaim Your Balance, Naturally. Discover WomenSense." Body: "Navigating hormonal changes can be challenging. WomenSense offers a range of natural solutions, formulated with high-quality ingredients, to help you find relief and feel your best. Take control of your well-being, the way nature intended. #WomensHealth #NaturalBalance #PreferredNutrition" (Tone: Supportive, Empowering, Informative)
• •Headline: "Fuel Your Potential with Brad King's Ultimate Line." Body: "Unlock your body's true capabilities. Brad King's Ultimate supplements are scientifically formulated to optimize your health and performance. Quality ingredients for results you can feel. What are your health goals today? #UltimateHealth #PerformanceNutrition #BradKing" (Tone: Professional, Encouraging, Results-Oriented)
• •Headline: "ISURA Certified: Your Assurance of Purity and Potency." Body: "At Preferred Nutrition, what's NOT in our supplements is just as important as what is. Our ISURA certification means our products are independently tested for contaminants and adulterants. Trust in pure, effective, Canadian-made quality for your health journey. #ISURA #QualitySupplements #Transparency" (Tone: Trustworthy, Professional, Reassuring)
• •Headline: "More Than Just Supplements. It's Your Path to Optimum Health." Body: "We believe in empowering you with the knowledge and the natural tools to achieve your wellness goals. From informative articles to premium products, Preferred Nutrition is your partner in health. Explore our resources and find what works for you. #HolisticHealth #WellnessJourney #EducateAndEmpower" (Tone: Educational, Supportive, Positive)
• •Headline: "Feeling the Stress of Daily Life? Find Your Calm with AdrenaSense." Body: "Constant stress can take a toll. AdrenaSense is formulated to help your body manage stress and support adrenal health naturally. Take a deep breath and discover a more balanced you. #StressRelief #NaturalSolutions #AdrenalSupport #WomensSense" (Tone: Empathetic, Solution-Oriented, Encouraging)