Brand Tone

Caring & Empathetic, Trustworthy & Reliable, Practical & Informative, Friendly & Approachable, Reassuring

Brand Values

• •Safety & Security
• •Pet Comfort & Well-being
• •Quality & Durability
• •Thoughtful Design & Innovation
• •Customer-Centricity

Best Practices

• •Lead with Empathy: Always start from the perspective of the pet and the pet owner. Acknowledge their potential anxieties and desires for safety and comfort. Use language that shows understanding (e.g., "We get it," "Remember that feeling?").
• •Prioritize Safety and Comfort in Messaging: Consistently highlight features that contribute to the pet's physical and emotional well-being (e.g., "secure," "calm," "cozy," "stress-free," "privacy").
• •Maintain a Friendly and Approachable Voice: Use warm, inviting language. Share the brand's personal story where appropriate to build connection. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Be Authentic and Transparent: Speak honestly about the product's benefits and how they address real-world pet travel challenges. Referencing the founders' story or customer feedback reinforces authenticity.
• •Reinforce Trust with Quality Cues: Subtly weave in mentions of quality materials, thoughtful design processes, and adherence to standards (like airline approval) to build confidence in the brand's reliability.

Social Perception

Positive for Quality and Design, Considered a Reliable Choice for Air Travel, Slight Price Sensitivity, Family-Oriented and Trustworthy, Innovative in Addressing Pet Anxiety

Copy Examples

• •Travel Without the Trembles: Give Your Pet the Gift of Calm. Remember that first trip? The wide eyes, the nervous shakes? Our thoughtfully designed carriers, born from a love for our own furry family, feature innovative privacy covers and cozy, secure interiors. So you can both enjoy the journey, not just the destination. #PreferPets #CarryCalm
• •Adventure Together, Worry-Free. From bustling airports to quiet vet visits, ensure your companion feels safe and sound. Prefer Pets carriers offer airline-approved designs, durable materials, and smart features that put your pet's comfort first. Because their peace of mind is your peace of mind. Let's take life's journey together.
• •More Than a Carrier, It's Their Safe Haven on the Go. We get it. They're family. That's why every Prefer Pets carrier is crafted with the same care we'd want for our own Button and ShoSho. Quality construction, easy-to-clean materials, and designs that grow with your adventures. Explore with confidence.
• •Approved by Airlines, Adored by Pets. Navigating travel rules can be ruff. Our carriers are designed to meet major airline in-cabin requirements, featuring ample ventilation and plush interiors to keep your little co-pilot comfortable from takeoff to touchdown. Happy tails, happy trails!
• •Designed by Pet Lovers, For Pet Lovers. It all started with a need for something better, something safer. Today, our family business continues to craft high-quality travel gear based on real feedback from pet parents like you. Experience the Prefer Pets difference – where every stitch is a promise of safety and comfort.