Brand Tone

Conceptual, artistic, slightly enigmatic, intellectual, philosophical, process-oriented, transparent, direct, and informative.

Brand Values

• •Creativity
• •Conceptualism
• •Interactivity
• •Customization
• •Authenticity

Best Practices

• •Lead with the "Why": Always start with the concept or idea behind a product. The story of its inspiration (a philosopher, a technical mistake, a material) is more important than just its physical features.
• •Use Conceptual Language: Refer to products as "objects," "studies," or "canvases." Frame collections around intellectual or artistic themes. This reinforces the brand's identity and separates it from mainstream fashion.
• •Embrace Transparency: Continue sharing the design and production journey on platforms like TikTok. Highlighting imperfections and creative pivots makes the brand relatable and builds trust with a discerning audience.
• •Keep it Minimalist: Use concise, direct, and declarative sentences. Avoid hyperbole, emojis, and overly casual slang. The tone should be confident and intelligent, letting the product and its concept speak for itself.
• •Foster a Collaborative Spirit: Encourage user interaction by asking them to interpret or modify the garments. Position the customer as the final step in the creative process, as seen with the customizable denim suit.

Social Perception

Niche, innovative, highly creative, artistic, aspirational, and respected within a small but engaged community.

Copy Examples

• •Object 08: The Shell. A study in structure and space. Designed not as a garment, but as a wearable environment. Discover the concept. #predikat #beforeobjects
• •The process is the product. #predikat #fashiondesign #conceptualfashion #beforeobjects
• •This is not a sweatshirt. It is a canvas. A starting point. We designed it with a universal drape to fit every form, removing all non-essential elements. What you do with it is the final step in its creation. Made from 400 GSM heavy fleece cotton. Your call.
• •The Wittgenstein Collection is complete.
• •PREDIKAT. Clothing created from ideas. We design concepts, not just clothes. Explore our latest Objects.