Brand Tone

Motivational, intense, and community-focused.

Brand Values

• •Discipline and Hard Work
• •Strength and Resilience
• •Community and Respect
• •Accessibility

Best Practices

• •Balance Intensity with Inclusivity: Always pair intense, hardcore training content with messages of community, support, and a welcoming atmosphere for beginners. This ensures the brand doesn't alienate potential new customers who may be intimidated.
• •Use "Team" and "Family" Language: Consistently use words like "team," "family," "community," and "we" to reinforce the brand's core value of belonging.
• •Spotlight Member Success: Regularly create content that celebrates the progress and achievements of individual members (with their permission). This provides social proof and makes the brand's promises of transformation feel more tangible and relatable.
• •Maintain a Motivational Tone: Start or end captions with short, powerful, and motivational phrases. Use strong verbs and an active voice to create a sense of energy and purpose.
• •Be Visually Cohesive: Ensure the copy always matches the visual. If the image is intense, the copy can be sharp and direct. If the image is of the community, the copy should be warmer and more inclusive. This alignment across visuals and text is key to a strong brand identity.

Social Perception

Overwhelmingly positive, perceived as an expert and professional training facility, family-friendly and safe, and a strong community hub.

Copy Examples

• •The only bad workout is the one that didn't happen. Sweat now, shine later. The mats are waiting. #PredatorsGym #MMA #Kickboxing #Discipline #Bucharest
• •Alone we are strong, together we are unstoppable. Welcome to the new members of the Predators family who started their journey this week! Ready to join the team? Send us a message to learn about our beginner classes. #PredatorsFamily #TrainTogether #Community
• •Quick combo to sharpen your skills. 💥 Drill it until it's perfect. #FightTips #KickboxingDrills #MMATraining #PredatorsGym
• •Building more than just fighters. Our kids' program teaches discipline, respect, and confidence in a safe and supportive environment. Enroll your young predator today and watch them grow. #FutureChamps #KidsMMA #Confidence
• •From your first step on the mat to the roar of the crowd. Your journey to strength starts here. PredatorsGym: For the fighter in everyone. #PredatorsGym #Bucharest #MMA #KickboxingForAll