Brand Tone

Knowledgeable & Expert, Trustworthy & Reliable, Helpful & Approachable, Traditional & Passionate, Service-Oriented

Brand Values

• •Expertise & Craftsmanship
• •Longevity & Heritage
• •Customer Satisfaction & Service
• •Quality
• •Problem Solving

Best Practices

• •Emphasize Expertise: In all communications (website copy, social media, ads), highlight the skill of your watchmakers, the history of the business, and your specialization (e.g., "Master Watchmakers Since 1942," "Specialists in Antique Clock Restoration").
• •Showcase Trustworthiness: Use customer testimonials and reviews prominently. Be transparent about repair processes and pricing. Reinforce guarantees where applicable.
• •Be Consistently Helpful: Ensure all customer interactions, online and offline, are friendly, patient, and solution-focused. Provide clear information about services and products.
• •Maintain a Professional yet Approachable Voice: Avoid overly technical jargon unless explaining something specific to an interested customer. The language should be clear, confident, and respectful, reflecting the traditional nature of the craft but still feeling welcoming.
• •Educate and Share Passion: Use blog posts or social media (if activated more consistently) to share insights into watch care, the history of certain timepieces, or the craftsmanship involved. This reinforces expertise and connects with enthusiasts.

Social Perception

Highly positive. Customers view Precision Watch Company as a trusted, expert, and reliable local institution for watch and clock sales and, very significantly, repairs. They are seen as capable of handling difficult repairs that other jewelers might turn away. The pricing is generally perceived as fair and reasonable for the quality of work and expertise provided. There's an appreciation for their 'old school' customer service and deep knowledge. They are a go-to destination for people with cherished or antique timepieces needing restoration.

Copy Examples

• •Don't let time stand still. At Precision Watch Company, our master watchmakers breathe new life into cherished timepieces, from antique heirlooms to modern classics. Trust 80+ years of expertise. Visit us in New Lynn.
• •Experience timeless Japanese craftsmanship. The latest [Seiko Model Name] has arrived at Precision Watch Company. Precision engineering, enduring style. Find yours in-store or online today.
• •Since 1942, Precision Watch Company has been Auckland's trusted name in horology. We're more than a store; we're a family legacy dedicated to the art of time. Quality watches, expert repairs, lasting value.
• •That 'unfixable' watch? Bring it to Precision Watch Company. Our skilled technicians and in-house workshop tackle challenges others won't. Give your timepiece a second chance.
• •Watch battery flat? Strap worn out? Visit Precision Watch Company in New Lynn for quick, expert service while you wait. Keeping your time, on time.