Brand Tone

Authoritative, Knowledgeable, Professional, Reliable, Passionate, Enthusiastic, Supportive, Helpful, Comprehensive

Brand Values

• •Expertise & Experience
• •Quality
• •Performance
• •Customer Service & Support
• •Passion for Automotive Culture
• •Reliability & Trust
• •Comprehensive Range

Best Practices

• •Emphasize Expertise Authentically: Always ground claims in their 50+ years of experience, extensive range, and technical knowledge. Avoid jargon where clarity for a broader audience is needed but be precise when targeting professionals.
• •Speak the Enthusiast's Language: Use terminology and references that resonate with car builders, restorers, and motorsport fans. Show genuine passion for automotive culture in your storytelling.
• •Prioritize Quality and Reliability: Consistently link the brand to OE-quality, trusted performance brands, and the durability/reliability of their components. This builds confidence.
• •Be a Helpful Resource: Position the brand as a supportive partner. Copy should feel like advice from knowledgeable peers, aiming to help customers achieve their automotive goals. This includes clear, accessible customer service language.
• •Maintain Professional Integrity: Ensure all technical information is accurate. Communications should be clear, direct, and reflect the company's established and reliable nature. Proofread meticulously.

Social Perception

Highly Regarded by Customers, Go-To Source for Engine Parts, Trusted for Quality and Service, Active Community Member, Dependable Online Retailer

Copy Examples

• •Headline: Power Your Build. Fuel Your Passion. Body: For over 50 years, Precision International has been Australia's trusted source for OE-quality engine parts and elite performance solutions. Tap into our unmatched expertise and extensive inventory for your next project. We're more than parts; we're your partners in performance. Channels: Website homepage, general brand ad.
• •Headline: Expertise You Can Bolt On. Body: Don't just build it. Build it right. With 150,000+ parts from the world's leading brands and a team of dedicated engine experts, Precision International delivers the quality and advice you need. From classic restorations to track-dominating machines, start with Precision. Channels: Product category pages, specialist magazine ad.
• •Social Media Post (Instagram/Facebook): Image: High-quality shot of a featured performance engine component. Caption: Unleash the heart of your beast! 🔥 Our [Product Name] delivers the [Key Benefit 1, e.g., uncompromising strength] and [Key Benefit 2, e.g., precision engineering] your performance build demands. Backed by 50 years of expertise. What are you building? #PrecisionIntl #EnginePerformance #AussieMuscle #PerformanceParts #CarCulture #[RelevantBrand] Channels: Facebook, Instagram.
• •Email Subject: Your Next Performance Upgrade Starts Here | Expert Advice & Quality Parts Body (Snippet): At Precision International, we share your passion for performance. Whether you're chasing horsepower or restoring a classic, our extensive range of OE-quality and high-performance parts, coupled with expert advice, ensures your project is a success. Explore our latest arrivals and V8 core exchange program... Channels: Email marketing to subscribers.
• •Banner Ad Slogan: Line 1: Precision International: Australia's Engine Experts. Line 2: Quality Parts. Performance Driven. Trusted Service. Channels: Online banner ads, event sponsorships.