Brand Tone

aspirational and approachable

Brand Values

• •Precision and Quality
• •Personalization and Customization
• •Craftsmanship and Passion
• •Customer-Centricity

Best Practices

• •Balance Professionalism and Personality: Always lead with a tone of high-quality craftsmanship, but don't be afraid to inject the personal passion that is evident on the brand’s Facebook page. This creates a relatable and trustworthy image.
• •Emphasize "The Moment": Use aspirational language that connects the product to a significant life event or feeling. Words like "elevate," "transform," "celebrate," and "commemorate" will reinforce the brand’s mission.
• •Highlight the "Vision to Reality" Process: Consistently message that the brand is a collaborative partner. Use phrases like "Your vision, our craftsmanship" to empower the customer and emphasize the bespoke nature of the service.
• •Focus on the Duality of Precision and Heart: In all communications, weave in the core concept of "Crafted with Precision, Personalized with Heart." This tagline effectively summarizes the brand’s unique selling proposition.
• •Use Storytelling: When showcasing products, tell a brief story about the piece. Whether it’s for a wedding, a corporate gift, or a personal memento, a narrative will create a stronger emotional connection with the audience than simply listing product features.

Social Perception

likely perceived as a reliable and skilled artisan business, ideal for customers seeking unique, high-quality personalized items

Copy Examples

• •From a simple plank of wood to a timeless family heirloom. We worked closely with our latest client to bring their vision for a custom family name sign to life. This is more than just wood and laser marks; it’s a piece of their story, crafted with precision and personalized with heart. Let us tell your story. #PrecisionEtch #WoodEngraving #CustomDecor
• •Elevate Your Brand with Precision Etch. Acknowledge your team or impress your clients with sleek, laser-engraved tumblers. Your logo, our precision craftsmanship. A lasting impression is just an etch away. Contact us for bulk orders.
• •Where rustic charm meets modern precision. Our personalized slate coasters are the perfect accent for any home or office. Engraved with your initials, a special date, or a custom design, each coaster is a unique piece of functional art. Protect your surfaces in style. #SlateCoasters #PersonalizedGifts #HomeDecor
• •This year, give a gift that resonates. A memory, a motto, a moment—all masterfully engraved to last a lifetime. From personalized ornaments to custom-etched glassware, discover the art of meaningful gifting with Precision Etch. Your vision, our precision.
• •Have an idea? We love a good challenge. Whether it’s a one-of-a-kind gift or a special project you’ve been dreaming of, we’re here to make it happen. ‘I make smoke and sawdust. The end result is surprising.’ Send us your vision at precisionetchcustom@gmail.com and let's create something incredible together.