Brand Tone

approachable, passionate, and grateful

Brand Values

• •Quality and Craftsmanship
• •Sustainability and Ethical Practices
• •Customer-Centricity
• •Creating a "Sanctuary"

Best Practices

• •Always lead with passion and gratitude, using phrases like "Thank you so much for your order" and "We're so grateful for your support."
• •Maintain a personal voice by using "I" and "We" to make the brand more relatable and build trust.
• •Subtly weave core brand values like eco-friendly, vegan-friendly, and hand-poured into product descriptions and posts.
• •Engage with the community authentically by responding to comments with a friendly, approachable tone, using emojis and personalizing responses.
• •Consistently link products to the core brand concept of creating a "sanctuary" using sensory language that evokes peace and comfort.

Social Perception

The brand is perceived as a trustworthy small business offering high-quality, aesthetically pleasing products, and fostering a positive and engaging community.

Copy Examples

• •Your sanctuary awaits. ✨ Introducing 'Cozy Afternoon' – a soothing blend of chamomile and honey designed to melt your stress away. Each bar is hand-poured with love and eco-friendly soy wax right here in our East Sussex workshop. Who's ready to get cozy? Let us know below! 👇 #PreciousWaxSanctuary #CozyVibes #HandmadeWithLove #NewScent
• •Nothing makes us happier than packing up your orders! ❤️ Thank you, Lydia, for choosing us to help make your home a sanctuary. We hope you love your new scents! Use code SUPPORT for 15% off your next order! #PackingOrders #SmallBusinessUK #WaxMelts #HomeFragrance #TikTokMadeMeBuyIt
• •Transform your home into a tranquil retreat with our Cherry Blossom and Nordic Cotton wax melt. This elegant fragrance balances delicate floral notes with the clean, comforting scent of fresh cotton. Hand-poured in small batches using 100% vegan soy wax, this melt provides a long-lasting, clean burn that will gently fill your space with a sense of calm and beauty. Simply snap off a piece, place it in your warmer, and let your sanctuary bloom.
• •✨ A Little Treat For You | 20% Off Your Next Sanctuary ✨
• •Tired of mass-produced candles? Discover Precious Wax Sanctuary – where every wax melt is hand-poured with passion in the English countryside. Our eco-friendly, vegan soy wax melts are designed to soothe your senses and beautify your space. Tap 'Shop Now' to explore our scents and support a small business that cares. 🌿