Brand Tone

Empathetic, sentimental, respectful, gentle, reassuring, professional, and informative.

Brand Values

• •Compassion & Empathy
• •Remembrance & Celebration
• •Craftsmanship & Quality
• •Trust & Discretion

Best Practices

• •Lead with Empathy: Always begin your copy from a place of understanding. Use soft, reassuring language like "we understand," "we are honored to," and "a gentle way to remember." Acknowledge the customer's emotional state.
• •Focus on "Feeling" and "Story," Not Just the Product: Instead of saying "Buy our ash necklace," say "Keep their memory close to your heart." Sell the emotional outcome and the story behind the piece, not just its physical attributes.
• •Use Sentimental and Evocative Language: Incorporate words like "cherish," "legacy," "tribute," "connection," "forever," "journey," and "remembrance." This reinforces the brand's core values in every piece of communication.
• •Maintain a Respectful and Professional Tone: While emotional, the tone should never be overly familiar or casual. It must remain professional and respectful, especially given the sensitive nature of memorial products. This builds trust and reassures clients of your competence and discretion.
• •Be Clear and Informative About the Process: For products involving sensitive materials, be very clear, transparent, and reassuring about the creation and handling process. This builds a crucial layer of trust. Use your copy to answer potential questions and alleviate any concerns a customer might have about sending in their precious materials.

Social Perception

Perceived by clients as a caring and trustworthy creator of beautiful, high-value sentimental jewelry. Public perception is overwhelmingly positive, viewing the brand as a specialized service that provides comfort and a tangible connection to memories, and as a partner in the process of remembrance and celebration.

Copy Examples

• •Keep their memory close, always. Our memorial ashes jewelry is crafted with the utmost care and respect to create a beautiful, tangible connection to the one you love. A timeless tribute to a life never forgotten. Explore our collections.
• •Celebrate Your Journey. Your bond, your story, your triumph. Preserve the precious moments of motherhood with a unique piece of breast milk jewelry, a symbol of the beautiful connection you share. Uniquely yours, forever.
• •The unique touch of someone you love, captured forever in sterling silver. Our fingerprint necklaces carry the lines and swirls that tell a story of connection. Who would you hold this close to your heart? #FingerprintJewelry #PreciousMemories #Keepsake
• •At Precious Porcelain, we believe that every life is a story worth telling. We are honored to be entrusted with your most precious memories, transforming them into beautiful keepsakes that offer comfort and celebrate love. Each piece is more than jewelry; it's a legacy.
• •Thank you for joining our community. Here, we understand that jewelry is more than an accessory—it's a story. It's a connection. It's a way to keep precious moments and beloved people with us every day. We're here to help you honor your story with a piece that is as unique and special as the memory it holds.