Brand Tone

Personal, Empathetic, Caring, Sentimental, Handmade, Authentic, Community-Focused

Brand Values

• •Preserving Memories
• •Personalization & Customization
• •Empathy & Connection
• •Quality & Craftsmanship
• •Trust & Honor

Best Practices

• •Always Write from Mary's Voice: Use "I" and "my" when appropriate, share personal anecdotes or connections (like the "About Me" page), and maintain a warm, approachable, and empathetic tone as if Mary is speaking directly to the customer.
• •Emphasize the "Why": Connect every product and message back to the core values of preserving precious memories, honoring journeys, and celebrating connections. Explain the sentimental value behind the keepsakes.
• •Use Emotionally Resonant Language: Incorporate words like "cherish," "honor," "love," "journey," "memory," "precious," "heartfelt," "connection," and "unique" to evoke the sentimental nature of the brand.
• •Highlight the Handmade and Custom Aspect: Remind customers that items are handcrafted with care, often by Mary herself, and can be personalized to tell their specific story. This reinforces authenticity and uniqueness.
• •Foster Community and Connection: Encourage interaction, invite customers to share their stories (where appropriate and sensitive), and maintain an open, caring dialogue, especially within the Facebook group.

Social Perception

Customers likely perceive the brand as a small, heartfelt business run by a relatable individual. Clients seeking emotionally charged keepsakes would view the brand as a sensitive and understanding service. The brand fosters a close-knit community feel, where direct interaction with Mary and other customers is valued. Customers are likely looking for unique, custom-made items that can't be found in mass-produced markets, appreciating the handmade quality and the deep personal significance of the products.

Copy Examples

• •Facebook Post (Showcasing a Breastmilk Keepsake): "Your beautiful journey, forever held close. ✨ This custom ring was crafted with so much love to honor a mother's unique breastfeeding bond. Each swirl tells a story, a precious keepsake of those quiet moments and incredible connection. It's an honor to create these treasures for you. Share your journey in the comments. #PreciousKeepsakesByMary #BreastfeedingJourney #HandmadeJewelry #MomLove #Keepsake"
• •Website Product Description (For an Ashes Memorial Necklace): "Keep their memory alive and near your heart. Our memorial necklaces are thoughtfully designed to hold a small part of your loved one's ashes, a gentle reminder of the love that never fades. Each piece is handcrafted with the utmost care and respect, honoring your unique bond. Let us help you create a lasting tribute. [Learn More/Customize Your Necklace]"
• •Instagram Post (General Brand Awareness - if an account were active): "Hi, I'm Mary! 👋 As a mom of four, I know how fleeting precious moments can be. That's why I pour my heart into creating unique, handmade keepsakes that celebrate your life's most cherished memories – from the joys of motherhood to honoring those we've loved and lost. Each piece tells your story. What memory would you love to hold onto? #HandmadeWithLove #CustomKeepsakes #MemoryJewelry #PreciousMemories #MarysKeepsakes"
• •Email to a New Subscriber (After joining the Facebook group/mailing list): "Welcome to the Precious Keepsakes family! I'm Mary, and I'm so happy you're here. This is a place where we cherish memories and celebrate life's unique journeys through handcrafted, personalized treasures. Whether you're looking to memorialize a special bond or keep a loved one close, I'm honored to help you create something truly meaningful. Feel free to explore our collections and don't hesitate to reach out if you have a special idea in mind! Warmly, Mary."
• •Facebook Ad (Targeting new mothers): "Those tiny hands, that unbreakable bond. ✨ Turn your precious breastfeeding memories into a beautiful, handcrafted keepsake you can wear every day. I'm Mary, and I help moms like you honor their unique journey. Let's create something as special as your story. Join our community for a special first-time order discount! [Link to Facebook Group/Website] #BreastfeedingKeepsake #NewMomGift #HandmadeJewelry #CherishTheMoment #PreciousKeepsakes"