Brand Tone

Friendly and Welcoming, Personalized and Caring, Stylish and Fashion-Forward, Enthusiastic and Passionate, Approachable and Helpful

Brand Values

• •Individuality: They aim to offer 'something a little bit different' and 'unique pieces,' with handpicked items. The 'About Us' page explicitly states, 'The brands we offer are handpicked with 'individuality' in mind.'
• •Customer Service Excellence: Providing a relaxed, friendly atmosphere and excellent, personalized customer care is a core focus.
• •Quality and Style: Curating a selection of stylish, high-quality fashion, footwear, jewellery, and gifts.
• •Community Focus: Being an independent boutique rooted in Whalley, Lancashire, and participating in local events.
• •Passion for Fashion: A genuine love for the products they sell and helping customers find what suits them, influenced by Scandinavian and Ibizan styles.

Best Practices

• •Embrace Warmth and Friendliness: Always use a welcoming and approachable tone. Address customers personally where possible (e.g., in emails). Use positive language and express genuine enthusiasm.
• •Highlight Individuality and Curation: Emphasize the 'handpicked' nature of items and the goal of helping customers find 'unique' pieces that reflect their personal style. Mention the diverse inspirations like Scandinavian and bohemian aesthetics.
• •Focus on the In-Store Experience (Even Online): Convey the care, personal attention, and expert advice customers receive. Use phrases like 'we're here to help,' 'let us style you,' or reference the pleasant boutique atmosphere.
• •Be Authentic and Relatable: Share stories behind brand selections or styling choices. Let Marianne's (the owner's) passion and personality shine through when appropriate (as seen in the 'About Us' section).
• •Engage and Invite Interaction: Ask questions in social media captions, encourage visits, and make customers feel like part of the 'Precious' community. Respond to comments and messages promptly and with the same friendly tone.

Social Perception

Highly Positive, Trusted Style Advisor, Destination Boutique, Community Staple

Copy Examples

• •✨ Hello Sunshine! ✨ Step into effortless style with our latest drop from [Brand Name]! This dreamy [dress/top/accessory] is perfect for those sunny Whalley strolls or your next special occasion. Marianne and the team have handpicked this beauty just for you! Come find your new favourite piece and let us help you style it to perfection. 💖 #PreciousAtWhalley #NewCollection #WhalleyBoutique #StyleInspo #HandpickedFashion
• •Discover Your Unique Style. At Precious, we believe fashion is about expressing your individuality. Explore our handpicked collections from inspiring brands, curated with love in the heart of Whalley. Experience personalized service that makes you feel truly, well, precious! [Shop Now]
• •Email Newsletter Subject: Just For You, Precious! ✨ Early Access to Our [Season/Event] Edit + Style Tips! Body Snippet: Hello [Customer Name], Get ready to fall in love! Our much-anticipated [Season/Event] collection has started to arrive, and we wanted you, our valued Precious customer, to be among the first to explore these unique finds. From Scandi-chic staples to bohemian treasures, find pieces that tell your story. Pop in and let us make your shopping experience unforgettable – a cuppa awaits! ☕
• •Obsessed with this new [Item Name]! 😍 Watch how we style it 3 ways for ultimate versatility! Which look is your fave? Let us know in the comments! 👇 All items available in-store & online now! Link in bio! #PreciousStyling #HowToStyle #FashionTikTok #WhalleyFashion #OOTDInspo #UniqueBoutique
• •We loved seeing so many friendly faces at the [Local Event Name] this weekend! 😊 It’s wonderful being part of the vibrant Whalley community. Pop by the boutique this week – we’ve got some gorgeous new arrivals that Marianne handpicked on her latest buying trip, inspired by [mention inspiration e.g., laid-back Ibizan vibes/chic Scandinavian simplicity]! We’re here to help you find something you’ll adore. #PreciousCommunity #WhalleyLife #IndependentBoutique #FashionWithAPersonalTouch