Brand Tone

Nurturing, Empathetic, and Magical

Brand Values

• •Emotional Well-being and Self-Esteem
• •Handcrafted Quality and Uniqueness
• •Meaningful Connection
• •Gentle and Safe Upbringing
• •Customer Trust

Best Practices

• •Always Lead with Emotion: Start with the feeling, not the feature. Instead of "Buy our cards," say "Nurture their confidence." The copy should always connect back to the core values of love, well-being, and connection.
• •Use a "We" and "You" Approach: Write as a partner in the parenting journey. Use "we" to talk about the brand's mission and "you/your" to speak directly to the parent, creating a personal and inclusive conversation.
• •Incorporate Magical and Nurturing Language: Consistently use words like "magia" (magic), "amor" (love), "acompañar" (to accompany), "tesoro" (treasure), and "suave" (gentle) to reinforce the brand's whimsical and caring tone.
• •Tell the "Handmade" Story: Emphasize the unique, artisanal quality of the products. Use phrases like "hecho a mano con dedicación" (handmade with dedication), "una pieza única" (a unique piece), and "la belleza de lo artesanal" (the beauty of craftsmanship) to highlight value and care.
• •Focus on the "Why" Behind the Product: Every piece of copy should explain the purpose of the item. It’s not just a doll; it’s a companion for building self-esteem. It’s not just a jacket; it’s a warm hug. This reinforces the brand's mission-driven identity.

Social Perception

A boutique, high-quality, and mission-driven children's brand. Perceived as a source for thoughtful, beautiful, and meaningful gifts, an ally for parents invested in conscious and gentle parenting practices, and a supportive, inspiring community. The handmade emphasis suggests higher value and artistry.

Copy Examples

• •Words have power. ✨ Our 'MI VOZ' magical alphabet cards are more than just letters; they are daily invitations for your child to grow up loving themselves, trusting their voice, and caring for their heart. Let's build a world of confidence, one beautiful word at a time. #HolaPreciosos #CrianzaConsciente #AutoestimaInfantil
• •Looking for toys that nurture the heart as much as the mind? ❤️ At preciosos.cl, we create handmade treasures designed to spark joy, confidence, and emotional connection. Discover our collection and give a gift that truly matters. Shop now.
• •Meet the newest member of our family. ❤️ Each stitch is filled with love, and every doll is a unique friend waiting to share in your little one's adventures. Handmade in Chile, designed for magical childhoods.
• •Hi [Customer Name], we believe the best conversations start with a little spark. Our affirmation cards are designed to be that spark, helping you connect with your child and explore big feelings in a gentle, loving way. Discover how a simple daily ritual can build a foundation of lifelong confidence.
• •Wrapped in warmth, wrapped in love. Our Heart Jacket is here to make chilly afternoons cozier and more magical. Designed with an oversized fit for comfort and movement, and crafted with noble materials, it’s the perfect companion for all their adventures. Because feeling safe and loved is the best style.