Brand Tone

Passionate & Enthusiastic, Knowledgeable & Educational, Approachable & Friendly, Quality-Conscious & Discerning, Community-Oriented

Brand Values

• •Quality
• •Freshness
• •Transparency & Traceability
• •Education
• •Accessibility
• •Passion
• •Community
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key elements of your brand tone, including do's and don'ts, preferred vocabulary, and examples. Share this with anyone creating content.
• •Always Prioritize Passion and Knowledge: Let your genuine enthusiasm for coffee and your expertise shine through. Use descriptive language that conveys the sensory experience of coffee.
• •Educate, Don't Intimidate: Share information in an accessible and engaging way. Avoid overly technical jargon unless explaining it clearly. The goal is to empower customers, not make them feel uninformed.
• •Foster Community and Conversation: Use inclusive language. Ask questions, encourage interaction, and respond to comments and messages in a friendly and helpful manner. Make customers feel like part of the Pre-Beans family.
• •Stay True to Your Values: Ensure your copy consistently reflects your core values of quality, freshness, transparency, and accessibility. If you claim to be about direct relationships or sustainability, let that subtly (or overtly, when appropriate) weave into your storytelling.

Social Perception

Pre-Beans is generally perceived as a reputable and reliable source for high-quality specialty coffee, especially green beans for home roasters and small businesses. Customers appreciate the detailed information provided, which allows them to make informed choices and learn more about their coffee. They are seen as knowledgeable and passionate about their product. There's a positive perception regarding their commitment to freshness and quality. The brand resonates with coffee enthusiasts who are keen to explore different origins and roasting profiles.

Copy Examples

• •Headline (Website/Social Media): "Unlock a World of Flavor: Discover Your Next Favorite Coffee with Pre-Beans. Freshly Sourced, Expertly Curated."
• •Instagram Caption: "From the highlands of Ethiopia to your cup Ethiopia Yirgacheffe Grade 1 Kochere. Delicate floral notes, bright citrus, and a hint of jasmine. Ready to explore the magic of single-origin? Our latest micro-lot has just landed. #PreBeans #SpecialtyCoffee #SingleOrigin #CoffeeJourney #FreshlyRoasted"
• •Email Subject Line (for a new green bean arrival): "Just In: Green Beans That Will Inspire Your Next Roast!"
• •Product Description Snippet: "Dive deep into the art of coffee with our [Coffee Name] green beans. We provide full traceability, from farm to your roaster, along with suggested roast profiles to help you achieve the perfect cup. Because exceptional coffee starts with exceptional beans. Learn more and get yours today!"
• •Facebook Post: "What's your go-to brewing method for bringing out the best in a new coffee? Share your tips and tricks below! We love seeing how our community enjoys their Pre-Beans coffee. #PreBeansCommunity #CoffeeLovers #BrewingTips #SpecialtyCoffee"