Brand Tone

Informative & Educational, Positive & Encouraging, Aspirational & Health-Conscious, Trustworthy & Approachable, Modern & Clean

Brand Values

• •Health & Wellness
• •Quality & Efficacy
• •Transparency
• •Customer Empowerment
• •Natural Solutions
• •Vitality & Well-being

Best Practices

• •Prioritize Clarity and Benefits: Always clearly explain what the product is, what it does, and how it benefits the customer. Use straightforward language but don't shy away from scientific terms when explained simply.
• •Maintain a Positive and Empowering Voice: Frame challenges (like poor sleep or digestive issues) as opportunities for improvement with Praxta's solutions. Encourage and uplift your audience.
• •Emphasize Quality and Trust: Subtly weave in mentions of ingredient quality, formulation care, or scientific backing without making it overly dense or intimidating.
• •Be Relatable and Authentic: Use language that resonates with a health-conscious audience. Share user-generated content (with permission) or create testimonial-style posts that feel genuine.
• •Ensure Visual and Textual Harmony: The tone of the copy should match the visual style of your brand (clean, modern, positive). Use emojis thoughtfully to enhance approachability on social media, aligning with the modern feel.

Social Perception

A provider of quality health supplements, Focused on tangible benefits, A lifestyle-aligned brand, Reliable and customer-focused, Modern and appealing

Copy Examples

• •Unlock your inner glow and support strong joints with Praxta Collagen Peptides. ✨ Our easily dissolvable formula helps replenish your body's natural collagen, promoting vibrant skin, healthy hair, and flexible movement. Ready to feel your best, from the inside out? #PraxtaWellness #CollagenBoost #HealthyAging
• •Sleepless nights and daily stress weighing you down? Discover the calming power of Praxta Magnesium. Our high-absorption formula supports relaxation, eases muscle tension, and promotes a more restful sleep. Embrace tranquility and wake up refreshed. Your well-being journey starts here. #PraxtaCalm #MagnesiumBenefits #StressRelief
• •Did you know a healthy gut is key to overall vitality? Praxta Probiotics are designed to nourish your microbiome, supporting digestion, boosting immunity, and even enhancing mood. Take a proactive step towards a happier, healthier you! Learn more on our blog [Link]. #GutHealthMatters #PraxtaProbiotics #WellnessFromWithin
• •Fueling your Monday with positive vibes and the goodness your body deserves. Whether it's a morning smoothie boosted with Praxta or an evening wind-down with our magnesium, we're here to support your wellness goals every step of the way. What healthy habit are you embracing this week? Share below! 👇 #PraxtaLife #HealthyHabits #MondayMotivation
• •We love hearing how Praxta is making a difference! Maria S. told us, 'Since starting Praxta Collagen, my skin feels more hydrated and my nails are stronger than ever!' Experiences like Maria's inspire us every day. Discover the Praxta difference for yourself. #PraxtaResults #CustomerLove #SupplementSuccess