Brand Tone

Aspirational yet approachable, modern, and design-savvy

Brand Values

• •Design Excellence & Uniqueness: A commitment to offering distinctive furniture and decor, and creating unique looks for every living space.
• •Quality: Emphasis on high-quality finishes and durable, modern furniture.
• •Client-Centricity & Personalization: Understanding client styles, needs, and customizing designs, as evidenced by their design discovery process and client interviews.
• •Transformation: Focusing on how their products and services can transform a space, enhancing functionality and style.
• •Clarity & Professionalism: Providing clear details, 3D previews, and managing projects from design to construction.

Best Practices

• •Develop a Brand Voice Guide: Create a document detailing the tone (aspirational, approachable, modern, design-savvy), personality traits (e.g., inspiring, expert, friendly), key messaging points, preferred vocabulary (and words to avoid), and examples. This ensures everyone writing for the brand is aligned.
• •Focus on "Transformation" and "Uniqueness": Consistently weave in language that highlights how PRAVI helps customers transform their living spaces and achieve a unique, personalized style. Use words like "reimagine," "elevate," "distinctive," "curated," "bespoke."
• •Balance Aspiration with Approachability: While showcasing high-style interiors, ensure the language remains welcoming and not intimidating. Use inclusive phrases and focus on the joy and comfort of a well-designed home. Frame expertise as helpful guidance rather than prescriptive rules.
• •Be Visually Descriptive: Since home decor is highly visual, use evocative language that helps the audience imagine the textures, colors, and feel of the products and designed spaces. Complement the stunning visuals with equally compelling descriptions.
• •Engage and Invite Interaction: Especially on social media, use questions, calls for user-generated content (e.g., "Show us your #PraviHome!"), and respond to comments in a manner that reflects the brand's friendly and design-savvy personality. This reinforces approachability and community.

Social Perception

Stylish and innovative home decor and design brand in Peru. Customers who engage with their social media seem to appreciate the aesthetic and a number of them are looking for inspiration for their own spaces. The TikTok client interview showcases satisfaction with their interior design services, highlighting a positive customer experience. The brand's distinctive yellow color is noted as a unique aspect of its identity. They are seen as a destination for those looking to infuse a modern and unique look into their homes.

Copy Examples

• •Instagram Post (New Collection): "Unlock the art of living. ✨ Our new collection has arrived to transform your space with pieces that speak your style. Discover unique designs and timeless quality. #PraviHome #NewCollection #PeruvianDesign #InteriorInspo #HomeDecor"
• •Facebook Ad (Interior Design Service): "Dreaming of a home that's uniquely you? At PRAVI, we turn visions into vibrant realities. From 3D design to flawless execution, let's create your perfect space together. Visit pravi.pe to start your transformation. #PraviDesign #InteriorDesignPeru #HomeTransformation #PersonalizedSpaces"
• •Website Banner (Homepage): "PRAVI: Your Space. Reimagined. Explore curated furniture, decor, and bespoke design services that bring a distinctive touch to every Peruvian home."
• •TikTok Video Caption (Quick Home Tip): "Quick tip to elevate your living room! 💡 Adding a bold accent piece, like our signature yellow armchair, can redefine your entire vibe. What's your favorite design hack? #PraviTips #HomeHacks #DecorLovers #ModernHome #YellowAccent"
• •Email Newsletter Subject (Promotion): "Infuse Your Home with PRAVI Style: Exclusive 15% Off Ends Soon! *Body Snippet:* Hello [Customer Name], Don't miss the chance to bring PRAVI's unique blend of modern design and timeless quality into your home. For a limited time, enjoy 15% off selected items that promise to refresh your interiors and inspire your everyday living. Your dream space is just a click away."