Brand Tone

Expert & Knowledgeable, Craftsmanship-focused & Traditional, Customer-centric & Approachable, Family-oriented & Legacy-driven, Professional yet Personal

Brand Values

• •Quality
• •Craftsmanship
• •Customer Satisfaction
• •Heritage & Legacy
• •Service
• •Community Contribution

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the family legacy, years of experience, and deep knowledge of cuemaking in website copy, social media posts, and product descriptions.
• •Showcase Craftsmanship: Use high-quality visuals (photos and videos) that highlight the detail, materials, and skill involved in making parts and custom cues. Language should reflect precision, artistry, and quality.
• •Maintain a Personal and Accessible Voice: Encourage direct communication (e.g., "Call Jeff with your questions"). Use a friendly yet professional tone in customer interactions, emails, and social media responses, reflecting the family-run nature.
• •Focus on Customer Solutions and Support: Frame product descriptions and service explanations around how they help the customer achieve their goals (e.g., building a better cue, completing a difficult repair). Share customer success stories and testimonials.
• •Educate and Share Knowledge: Continue providing helpful information, tips, and insights related to cue making and repair. This reinforces expertise and positions the brand as a valuable resource for the community.

Social Perception

Respected & Reputable, High-Quality Supplier, Skilled Custom Cue Makers, Reliable & Trustworthy, Knowledgeable Family Business

Copy Examples

• •Headline: Three Generations of Craftsmanship in Every Part. Body: "At Prather Cue, we don't just sell cue parts; we continue a legacy. With over 45 years of family expertise, we provide the finest quality components and custom cues, built on a tradition of excellence. Trust the original, trust Prather."
• •Headline: Your Vision, Our Expertise. Build Your Masterpiece. Body: "Dreaming of the perfect cue? Jeff Prather works with you every step of the way, combining your design aspirations with our decades of cuemaking artistry. From the rarest woods to precision inlays, let's craft a cue that's uniquely yours."
• •Headline: More Than Just Parts – The Foundation of Champions. Body: "For cuemakers who demand the best, Prather Custom Cue Parts delivers. As the oldest cue parts supplier, we offer an unmatched selection of premium woods, precision hardware, and everything you need to create cues that perform at the highest level."
• •Headline: Got Questions? We’ve Got Answers (and Generations of Know-How). Body: "Whether you're a seasoned cuemaker or just starting a repair, Jeff and the Prather Cue family are here to help. We pride ourselves on sharing our knowledge and ensuring you get exactly what you need for your project. Call us – we love to talk cues!"
• •Headline: The Prather Promise: Quality Materials, Exceptional Service, A Superior Cue. Body: "From hand-selected veneers to meticulously crafted custom cues, our commitment to quality is unwavering. Experience the Prather difference – where every detail matters and every customer is valued. Build, repair, or play with confidence."