Brand Tone

Elegant, traditional, and sophisticated

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Quality
• •Elegance & Sophistication
• •Customer Centricity

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in phrases that allude to the brand's long history, the skill of artisans, and the quality of materials.
• •Use Evocative and Rich Language: Employ adjectives that convey elegance, luxury, tradition, and beauty (e.g., "exquisite," "intricate," "timeless," "regal," "handcrafted").
• •Focus on Occasion-Based Storytelling: Frame products within the context of special events like weddings, festivals, and celebrations, highlighting how the attire enhances these moments.
• •Maintain a Formal and Respectful Voice: Avoid overly casual slang or colloquialisms. The tone should be polite, sophisticated, and slightly aspirational.
• •Ensure Visual and Textual Harmony: The elegance conveyed in the copy must be consistently reflected in the quality of product photography and overall design aesthetics across all platforms.

Social Perception

Reputable store in Jaipur with a good collection of traditional Indian wear, especially for weddings and special occasions.

Copy Examples

• •Drape yourself in timeless elegance. Pratap Sons presents a heritage of craftsmanship, woven into every thread for your most cherished moments.
• •Discover the artistry of generations. Our new collection embodies the rich traditions of Indian couture, designed for the discerning woman.
• •Elegance redefined. Step into a world of exquisite sarees and lehengas, where every piece tells a story of intricate beauty. Pratap Sons – Since 1954.
• •For celebrations that resonate with heritage. Pratap Sons offers a curated selection of handcrafted bridal and festive wear, designed to make you shine.
• •Experience the luxury of tradition. Our masterfully crafted ethnic wear combines timeless designs with unparalleled quality, for an aura of sophistication.