Brand Tone

Reverent, Authentic, and Elegant

Brand Values

• •Artisan Empowerment
• •Authenticity and Heritage
• •Sustainability
• •Quality Craftsmanship

Best Practices

• •Lead with Storytelling: Frame every product with its story. Who made it? What region or tradition does it come from? What is its cultural significance? This narrative adds value beyond the physical object.
• •Use an Evocative Vocabulary: Consistently use words like "heritage," "sacred," "artisanal," "handcrafted," "authentic," "timeless," and "empowerment." This reinforces the brand's core values and reverent tone.
• •Educate the Customer: Briefly explain the craftsmanship (e.g., "lost-wax casting" for brass items) or the meaning behind a motif (e.g., the symbolism of the Tree of Life). This positions the brand as a knowledgeable authority.
• •Emphasize the Human Element: Always connect the product back to the artisan. Use phrases like, "skillfully crafted by," "a tradition passed down through generations of," or "supporting the livelihoods of..." to highlight the empowerment mission.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy is always mirrored in the visual presentation. Photography should be elegant, well-lit, and respectful of the product, creating a cohesive and premium brand experience across all channels.

Social Perception

The brand is perceived as a niche, purpose-driven entity catering to customers who value authenticity, cultural heritage, and ethical consumption. While specific customer reviews on platforms like Facebook or Instagram were not publicly aggregated in the search results, the brand's clear mission and professional presentation foster a sense of trust. The narrative of empowering artisans resonates positively, positioning a purchase as a meaningful contribution rather than a simple transaction. The social media presence, particularly on Instagram and Pinterest, reinforces this perception through high-quality, aesthetically pleasing visuals that showcase the products in an aspirational context. The overall perception is that of a reliable and respectable source for genuine Indian handicrafts.

Copy Examples

• •Invite serenity and wisdom into your home. Handcrafted with devotion from pure brass, our Ganesha murti is a timeless symbol of auspicious beginnings. Each detail is a testament to the artisan's skill, creating a sacred centerpiece for your space.
• •Own a piece of living history. This Madhubani painting, rendered on handmade paper by master artists from the Mithila region, tells a vibrant story of tradition and folklore. A celebration of heritage to adorn your walls.
• •The gentle gleam of hand-polished brass. ✨ Our collection of Urlis is more than just decor; it's a piece of Indian heritage, handcrafted to bring tranquility and elegance to your home. By choosing Prashast, you help preserve these timeless skills. #Prashast #IndianHomeDecor #HandcraftedLuxury #ArtisanMade #SustainableLiving
• •Prashast was born from a desire to connect the world with the soul of Indian craftsmanship. We journey to remote villages to collaborate with talented artisans, bringing their stories and their art to you. Every purchase empowers a creator and preserves a legacy.
• •Timeless Traditions, Delivered to Your Doorstep | Explore Our New Artisan Collection