Brand Tone

Humorous and Irreverent, yet approachable and friendly, maintaining a confident and bold voice that celebrates good-natured jokes and shared fun.

Brand Values

• •Fun and Laughter
• •Memorability
• •Shared Experience
• •Originality

Best Practices

• •Always center the copy around the humorous outcome, emphasizing the reaction and fun over just the physical card.
• •Employ active, playful language with verbs and descriptions that convey energy and mischief, keeping sentences short and punchy for social media.
• •Write as if letting the customer in on a brilliant, mischievous plan, using inclusive pronouns to build a sense of a prankster community.
• •Leverage video and photo content of pranks in action, with copy highlighting key features like '3 hours of non-stop music' or 'a storm of glitter'.
• •Maintain a confident, slightly cheeky tone, reflecting the brand's expertise in fun and boldness in claims, while remaining lighthearted and friendly.

Social Perception

Perceived as a source of high-quality, harmless, and entertaining fun, building a community of 'in-the-know' prank-lovers and seen as a trusted partner for delivering memorable comedic effects.

Copy Examples

• •Headline: Some cards just say "Happy Birthday." Ours scream it... for 3 hours straight. 🎶✨ Body: Warning: May cause unstoppable laughter, mild annoyance, and a fabulous glitter explosion. Tag someone who deserves this level of celebration! #PrankAndGreet #GlitterBomb #NeverEndingBirthday
• •Text on screen: How to make their birthday unforgettable. Step 1: This card. Step 2: There is no step 2. Caption: The gift that keeps on giving... and giving... and giving. 😉 Who are you sending this to? #PrankCard #BirthdayPrank #FunnyGift #PrankAndGreet
• •Headline: Don't Just Greet. Prank. Sub-headline: The most memorable greeting cards in Germany. Guaranteed to make a scene. Shop now for 100% fun and 0% boredom.
• •Card 1 (Image of the card): Looks innocent, right? Card 2 (GIF of someone trying to rip it): Think again. It plays music for hours and explodes with glitter. Headline: The Ultimate Birthday Prank. Body: Ready to be the hero (or villain) of the next birthday party? Our prank cards are the perfect surprise. Order today and we'll even write the message for you!
• •Subject: Your friends think they're safe. They're wrong. Body Preview: A little glitter, a lot of music, and an unforgettable memory. Inside: a card they'll never see coming.