Brand Tone

Empowering, Stylish, Supportive, Quality-Conscious, Approachable

Brand Values

• •Quality & Performance
• •Style & Design
• •Comfort & Support
• •Customer Satisfaction
• •Empowerment
• •Inclusivity
• •Eco-consciousness (Potential/Emerging)

Best Practices

• •Highlight quality and performance benefits in the copy.
• •Emphasize stylish and unique designs, appealing to fashion-conscious customers.
• •Frame product benefits around how they help her achieve her aspirations and feel more confident.
• •Avoid letting the fashion aspect overshadow the functional benefits that customers clearly value.
• •Incorporate Customer Language: Use words and phrases from positive customer reviews (e.g., 'game-changer,' 'edgy vibe,' 'ticks all the boxes') in marketing copy where appropriate, as this resonates authentically.

Social Perception

Positive (among direct customers): Customers who have purchased the products perceive the brand very positively, highlighting satisfaction with style, comfort, fit, and quality. They feel the products are worth the price and often receive compliments.

Copy Examples

• •"Makes me feel strong," "The support gives me confidence."
• •"lead you to triumphant achievements"
• •"stylish flair," "edgy vibe," "unique print," "modern touch"
• •"excellent support," "super reliable," "secure without cutting in," "unwavering support"
• •"superb quality," "premium fabric," "holds its shape perfectly," "fade-proof quality"