Brand Tone

Artisanal, Authentic, and Passionate.

Brand Values

• •Craftsmanship
• •Quality Materials
• •Uniqueness & Individuality
• •Fair Trade & Sustainability

Best Practices

• •Lead with the "Artisan" Story: Always begin product and brand descriptions with words like "handcrafted," "artisan-made," or "hand-sewn." This immediately establishes the core value of the brand.
• •Emphasize "Genuine" Materials: Consistently mention the specific, high-quality materials used, such as "genuine leather," "natural hemp," and "100% cotton lining," to reinforce the brand's commitment to quality.
• •Use "Unique," Not "Imperfect": Frame the natural variations in handmade products as a mark of uniqueness and individuality. Use phrases like "no two are exactly alike" or "a unique piece" instead of "minor flaws may occur."
• •Adopt a Passionate Vocabulary: Use emotive and passionate words when describing the process and the products. Words like "love," "passion," "story," "soul," and "craft" elevate the brand beyond being just a product.
• •Maintain the "More Than an Accessory" Ethos: In all marketing, reinforce the idea that these bags are special items with intrinsic value and a story. This justifies the premium price point and builds a deeper connection with the consumer.

Social Perception

The public perceives PraneeBags as a high-quality, artisan-made product. It is seen as a niche but respected brand for consumers who appreciate unique, story-rich accessories and are willing to invest in them.

Copy Examples

• •More than just a bag, it's a piece of art. The [Bag Name] is brought to life by the hands of artisans who pour their passion into every stitch. Made with genuine leather and hand-sewn embroidery, it's designed not just to hold your essentials, but to tell a story of tradition and craft. Ready to make it part of your story? #PraneeBags #ArtisanCrafted #MoreThanAnAccessory
• •The [Bag Name] Tote is a testament to true craftsmanship. Our artisans in Thailand use time-honored techniques to weave durable hemp and stitch supple, genuine leather. Each embroidered detail is meticulously hand-sewn, ensuring no two bags are exactly alike. With a spacious cotton-lined interior and pockets for organization, it’s the uniquely beautiful and practical companion for your journey.
• •At PraneeBags, we believe in style that has a story. Each of our bags is handcrafted by talented artisans, making every piece as unique as you are. Feel the difference of genuine leather and intricate, hand-sewn details. Shop our collection and carry a work of art.
• •You appreciate the beauty of true craftsmanship—it's why you chose PraneeBags. We're writing to you today to share a glimpse into the world of our artisans, who are the heart of our brand. Their dedication to their craft is what makes your bag so special. As a thank you for being part of our story, enjoy an exclusive look at our new Phoenix Collection, where ancient tradition meets modern style.
• •We're proud to carry PraneeBags, where every accessory is a masterpiece of artisan skill. Made with genuine leather, natural hemp, and love, these bags bring a unique, handcrafted touch to any outfit. Stop by and find the one that speaks to you! #HandmadeWithLove #PraneeBags #BoutiqueStyle