Tono de Marca

Authentic & Passionate, Warm & Comforting, Natural & Wholesome, Approachable & Friendly, Quality-Conscious & Craft-Oriented

Valores de Marca

• •Authenticity
• •Quality
• •Simplicity
• •Inclusivity
• •Ethical Sourcing & Responsibility
• •Well-being & Calm
• •Honesty

Mejores Prácticas

• •Embrace "Only The Good Stuff": Consistently highlight the natural, whole ingredients and the absence of anything artificial. This reinforces quality and wholesomeness.
• •Tell the Story: Weave in elements of the brand's origin story—the founders' travels, the Melbourne café beginnings—to maintain authenticity and passion.
• •Focus on the Feeling: Use evocative language that describes the experience— "warm hug," "moment of calm," "comforting," "soothing"—to connect emotionally.
• •Keep it Real and Approachable: Write in a friendly, honest, and straightforward manner. Avoid overly technical jargon. Share insights into the hand-crafted process.
• •Educate Gently: Share the benefits of the ingredients or the traditional aspects of chai without being preachy. Position Prana Chai as part of a mindful, enjoyable lifestyle.

Percepción Social

Premium Quality, Authentic Taste, "Worth the Price", A Ritual & Treat, Ethically Minded, Cafe Standard at Home

Ejemplos de Copy

• •Headline: Find Your Calm. Brew Your Prana. Body: In a world that never stops, take a moment for yourself. Our Original Masala Blend, handcrafted with whole spices and pure Australian honey, is more than just chai—it's your daily ritual, your warm hug in a mug. #OnlyTheGoodStuff #PranaChaiMoment
• •Headline: Real Ingredients. Real Chai. Real Simple. Body: We believe in the beauty of simplicity and the power of nature. That's why Prana Chai is made by hand, blending fresh, whole spices and 100% Black Ceylon tea with just a touch of honey. No powders, no preservatives, just pure, authentic flavor. Taste the difference.
• •Headline: From Melbourne, With Love (and Spices). Body: Born in a small St Kilda café from a passion for true Indian chai, Prana Chai is our way of sharing the warmth and "Prana" (life force) we discovered on our travels. Every bag is still handmade with that same love and care. Join our chai family.
• •Headline: Not Too Spicy, Not Too Sweet. Just Right. Body: Experience the perfect "Goldilocks combination" of smooth and spicy. Prana Chai is expertly balanced to deliver a comforting, aromatic brew that soothes the soul without overwhelming your palate. It's your perfect cup, every time.
• •Headline: More Than Tea. It's a Moment. Body: Life moves fast. Our chai helps you slow down. The ritual of brewing, the aromatic steam, the first warm sip… Prana Chai invites you to pause, breathe, and savor. Create your moment of calm.