Brand Tone

authoritative, trustworthy, and spiritual

Brand Values

• •Authenticity
• •Transparency
• •Customer Satisfaction & Trust
• •Expertise & Legacy
• •Efficacy & Infallibility
• •Ethical Sourcing
• •Accessibility

Best Practices

• •Emphasize Trust & Authenticity: Consistently use terms like "certified," "natural," "authentic," "genuine," "unheated," and "untreated." Always mention the availability of lab certifications (e.g., IDT, GIA).
• •Integrate Astrological Significance: Weave in the astrological benefits, ruling planets, and traditional beliefs associated with each gemstone. Use specific gemstone names in both English and Hindi (e.g., Yellow Sapphire/Pukhraj) where appropriate to connect with the target audience.
• •Maintain an Expert & Guiding Voice: Position Pramogh as knowledgeable advisors with a long-standing heritage. Offer guidance and solutions rather than just selling products. Phrases like "expert guidance," "curated with experience," and "effective and infallible solution" reinforce this.
• •Highlight Transparency: Be open about sourcing, gemstone treatments (or lack thereof), and provide clear, detailed information. Mention policies like the money-back guarantee and the use of unedited visuals to build further trust.
• •Use Evocative & Positive Language: Connect gemstones to positive life outcomes like "prosperity," "well-being," "success," "harmony," and "spiritual growth," while maintaining a respectful and authoritative tone. Avoid overly casual or hype-driven language.

Social Perception

reliable and trustworthy source for authentic astrological gemstones

Copy Examples

• •Headline: Unlock Your Destiny: Authentic, Certified Gemstones Guided by Generations of Expertise. Body: For over 50 years, Pramogh has been your trusted partner in harnessing the true power of astrological gemstones. Each gem is natural, unheated, and rigorously certified, ensuring you receive nothing but authentic energy for your journey towards prosperity and well-being. Experience the Pramogh difference.
• •Social Media Post (Instagram - with a high-quality image of a Yellow Sapphire): Embrace the wisdom of Jupiter with this radiant Natural Yellow Sapphire. Certified for authenticity and astrologically potent, Pukhraj can illuminate your path to knowledge, success, and divine blessings. Trust Pramogh for genuine gemstones that resonate with your spirit. #PramoghGems #YellowSapphire #Pukhraj #Astrology #CertifiedGemstones #SpiritualJourney
• •Email Subject: Pramogh: Where Ancient Wisdom Meets Certified Authenticity. Body: Discover gemstones that are more than just beautiful adornments. At Pramogh, each stone is a conduit of planetary energy, meticulously sourced and scientifically verified for its natural power. Our experts, backed by a multi-generational legacy, are here to guide you to the gem that aligns with your unique astrological blueprint. Find your infallible solution today.
• •Product Description Snippet (for an Emerald): This vibrant, natural Emerald (Panna) is a testament to nature's artistry and Mercury's potent energy. Certified and unheated, it is curated to enhance intellect, communication, and abundance. As per Vedic astrology, wearing an authentic Panna can attract harmonized relations and rejuvenated health. Trust Pramogh for gemstones that are effective and infallible.
• •Website Banner: Invest in Your Well-being. Genuine Astrological Gemstones, Now with Interest-Free EMI. Pramogh makes acquiring the perfect certified gemstone easier than ever. Empower your life's journey with authentic, astrologically recommended gems, backed by our legacy of trust and transparency.