Brand Tone

Professional & Reliable

Brand Values

• •Quality
• •Efficiency
• •Accessibility

Best Practices

• •Prioritize Clarity Over Creativity: The language should always be unambiguous and easy to understand. Avoid puns, slang, or overly creative marketing language that could dilute the professional tone.
• •Focus on Features and Benefits for Professionals: Always frame product benefits in the context of a professional practice. Highlight how a product improves safety, efficiency, compliance, or patient care.
• •Maintain a Trustworthy and Authoritative Voice: Use terminology appropriate for the medical and hygiene fields. Back up claims with specifications, standards, and clear product information. This builds credibility.
• •Keep it Efficient and to the Point: Professionals are busy. Your copy from headlines to descriptions should be scannable and deliver key information quickly. Use bullet points and concise sentences.
• •Ensure Consistency Across All Text: Every piece of text, from the website's microcopy (like button text) to product descriptions and any potential customer communication, must reflect the same professional, reliable, and efficient tone. Create a simple style guide if necessary.

Social Perception

A niche, specialist supplier, seen as a functional tool for professional operations, built on utility and reliability.

Copy Examples

• •Professional Disinfection, Simplified. Fast-acting solutions for a certifiably clean practice.
• •Uncompromised Protection. Our nitrile examination gloves offer superior tactile sensitivity and durability, meeting rigorous medical standards for your safety and patient confidence.
• •Your Practice Essentials: Stock Up on Hygiene and Safety Supplies.
• •At praktisch-praxis.ch, we leverage our expertise in hygiene management to provide medical professionals with a curated selection of high-quality, reliable supplies. Our mission is to make practice procurement efficient and affordable.
• •Explore Professional Supplies