Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Authentic and Genuine, Community-Focused, Helpful and Informative, Spirited and Playful

Brand Values

• •Quality Craftsmanship
• •Authenticity and Heritage
• •Ethical Practices
• •Community and Connection
• •Customer Empowerment and Joy
• •Uniqueness and Individuality
• •Customer Service Excellence

Best Practices

• •Maintain a "Warm Western Welcome": Consistently use a friendly, inviting, and genuinely enthusiastic tone. Infuse copy with words that evoke craftsmanship, authenticity, spirit, and community (e.g., "handcrafted," "artisan," "heritage," "sister friend," "tribe").
• •Narrate the "Story Behind the Style": Go beyond product features. Share the origins of items (e.g., the artist, the brand's journey like Wild Sour, the tradition behind Native American pieces). This deepens the connection and value.
• •Speak to the "Spirited Individual": Address the target customer directly, acknowledging her appreciation for uniqueness, quality, ethical choices, and self-expression. Use inclusive and empowering language.
• •Cultivate "Community and Connection": Actively invite engagement. Use phrases that foster a sense of belonging, encourage participation in the "Urban Cowgirl Club," and make customers feel like valued members of the Prairie Spirit family.
• •Radiate "Authentic Passion and Ethics": Let the genuine love for the products and the brand's commitment to quality, artisan support, and ethical practices shine through in every message. Transparency and heartfelt enthusiasm build lasting trust.

Social Perception

A Source of Unique, High-Quality Goods; Trustworthy and Ethical; Community-Oriented and Welcoming; Supportive of Artisans; Specialized and Knowledgeable

Copy Examples

• •Headline: Unleash Your Inner Cowgirl: Handpicked Treasures, Ethically Sourced. Body: Discover the Prairie Spirit Trading Post, where every piece tells a story. From artisan-crafted leather bags that roam free with style, to jewelry that whispers tales of the prairie. We're more than a store; we're a community celebrating authentic, handcrafted beauty. Find your spirit here. #PrairieSpirit #UrbanCowgirl #HandcraftedQuality #EthicalStyle
• •Headline: That American Darling Bag You've Been Dreaming Of? It's Here. Body: Fall in love with the unmatched craftsmanship of an American Darling bag. At Prairie Spirit, we curate the most stunning, durable, and unique designs – because your adventures deserve a bag that’s as spirited as you are. Feel the quality, embrace the style. #AmericanDarlingLove #WesternBoho #LeatherGoods #StatementBag
• •Headline: Hey Beautiful! ✨ Judy Blue Jeans & Good Vibes Served Daily. Body: Find your perfect denim fit (sizes 0-26!) and a whole lotta love at Prairie Spirit Trading Post. We believe every woman deserves to feel fabulous. Our Judy Blue collection is all about comfort, style, and celebrating YOU. Come on in, sister friend! #JudyBlueDenim #PrairieStyle #FeelGoodFashion #ShopOklahoma
• •Headline: Wear a Legacy: Authentic Native American Artisan Jewelry. Body: Each intricate piece in our Native American jewelry collection is sourced with respect and admiration, directly from talented artists. Discover timeless beauty and powerful stories woven into silver, turquoise, and tradition. Own a piece of art, honor a heritage. #NativeArtisan #HandmadeJewelry #SupportArtists #PrairieTreasures
• •Headline: More Than Shopping, It's a Prairie Spirit Connection! Body: Join Maui and our "gang of girls" at Prairie Spirit Trading Post! Whether online or at our Oklahoma spots, we’re here to share our passion for unique finds, from Alcala’s Boots to our own Wild Sour creations. Become an Urban Cowgirl – where style meets soul and community. #UrbanCowgirlClub #OklahomaBoutique #CommunityLove #UniqueFinds