Brand Tone

friendly, genuine, relatable, warm, inviting, empowering, body-positive, nostalgic, rustic

Brand Values

• •Family and Roots
• •Inclusivity and Body Positivity
• •Authenticity and Relatability
• •Effortless Style and Comfort
• •Quality and Confidence

Best Practices

• •Lead with Your 'Why': Always circle back to the founding story of the two sisters and their connection to family and home. This is your unique selling proposition and the heart of your brand.
• •Emphasize 'Effortless' and 'Comfort': Use descriptive words that convey ease and wearability. Your customer is looking for style that fits into her real life.
• •Speak Inclusively: Continuously and explicitly mention your commitment to all body sizes. Use phrases like "for every woman," "celebrating all sizes," and feature a diverse range of models whenever possible.
• •Maintain a Warm, Conversational Tone: Write as if you are talking to a friend. Use welcoming language, ask questions to engage your audience, and share personal anecdotes when appropriate.
• •Weave in the "Prairie" and "Rose" Motifs: Use nature-inspired and rustic language that evokes the brand name. Words like "wildflower," "sun-drenched," "rooted," and "blossom" can subtly reinforce your brand identity.

Social Perception

overwhelmingly positive, highlighting excellent customer service and quality products. The brand's focus on a personal story and family values fosters a loyal customer base that appreciates authenticity. Consistent messaging about inclusivity and making customers feel good contributes to a positive and welcoming brand image, perceived as a beloved local presence.

Copy Examples

• •Sisterhood, sunshine, and the perfect Sunday dress. ✨ Our new 'Prairie Blossom' floral midi is here to make you feel as radiant as a field of wildflowers. Effortlessly chic and endlessly comfortable, it’s a tribute to our roots and the beauty of every woman. Available in S-3X. #PrairieRoseBoutique #BohoChic #SisterhoodInStyle #AllSizesBeautiful
• •From classroom to campfire, your style should tell your story. At Prairie Rose Boutique, we celebrate the journey. Founded by two sisters with a love for family and fashion, we curate pieces that are as authentic as you are. Discover your new favorite outfit and feel beautiful, from the inside out. #PrairieRoseStyle #FamilyOwned #EffortlessFashion
• •More Than a Boutique, It's a Homecoming. Inspired by the wild beauty of the prairie and the strength of sisterhood, our collections are made for every chapter of your life. Welcome to the Prairie Rose family.
• •A little piece of home in your wardrobe 💌Hey [Customer Name], Remember that feeling of coming home? That’s what we stitch into every piece at Prairie Rose Boutique. This week, we’re sharing our founders' favorite picks – styles that blend comfort, confidence, and a touch of our prairie heritage. Come on in and find a style that feels like you.
• •Pin this for your next 'what to wear' moment! A little bit country, a little bit chic, and a whole lot of you. Our 'Sunset Rider' denim jacket is the perfect layer for every adventure. #WesternStyle #BohoVibes #PrairieRoseBoutique #OOTDInspo