Brand Tone

Knowledgeable & Passionate, Friendly & Welcoming, Customer-Focused & Engaging, Enthusiastic & Inspirational, Trustworthy & Transparent

Brand Values

• •Quality & Freshness
• •Customer Experience
• •Education & Transparency
• •Community & Local Support
• •Passion for Food
• •Health

Best Practices

• •Always Educate & Inform: Weave in interesting facts about the products, their origins, or usage tips. This reinforces expertise and adds value beyond just selling. For example, briefly explain what "following the crush" means or highlight a specific health benefit.
• •Maintain a Friendly, Approachable Voice: Use warm, inviting language. Ask questions to engage the audience (e.g., "What will you create?"). Share a genuine enthusiasm for the products.
• •Emphasize Quality and Freshness: Consistently use terms like "freshest," "highest quality," "authentic," "Super Premium," and explain *why* these matter (e.g., taste, health benefits, transparency with crush dates).
• •Focus on the "Experience": Remind customers of the unique tasting opportunity in-store. Online, try to replicate this by describing flavors vividly and suggesting pairings that create an experience at home.
• •Be Passionate and Authentic: Let the genuine love for food and quality ingredients shine through. Share personal stories or staff favorites when appropriate. This builds trust and connection with the audience.

Social Perception

Positive, High-Quality Provider, Experiential Retailer, Knowledgeable & Friendly Service, Community-Oriented

Copy Examples

• •Headline: Discover the True Taste of Freshness. Body: Step into Prairie Oils & Vinegars, Manitoba's original tasting room, and experience Extra Virgin Olive Oil like never before. We follow the crush to bring you the world's freshest, healthiest oils – and you can taste the difference! Come explore, learn, and find your new favorite flavor. #TasteTheDifference #FreshEVOO
• •Headline: From Our Prairie Home to Yours. Body: We’re passionate about bringing world-class flavors to our Manitoba community. At Prairie Oils & Vinegars, it's more than just a store; it's an experience. Chat with our friendly team, sample our curated oils and vinegars, and let us help you elevate your everyday meals. #PrairieProud #GourmetAtHome #CustomerFocused
• •Headline: Know Your Oil, Love Your Food. Body: Did you know not all olive oils are created equal? We believe in transparency. That's why we share the crush dates and chemical analysis of our Super Premium EVOOs. Learn about the journey from tree to bottle and the incredible health benefits. Quality you can trust, flavors you'll adore. #RealEVOO #HealthyEating #FoodEducation
• •Headline: Your Culinary Adventure Starts Here! Body: Unleash your inner chef! With an incredible array of infused olive oils and aged balsamic vinegars, the flavor combinations are endless. Need inspiration? Check out our latest recipe [link to recipe] or ask our team for their favorite pairings! Let's make magic in your kitchen. #FlavorInspiration #FoodieFun #RecipeIdeas
• •Headline: The Perfect Gift for the Food Lover (Or Yourself!). Body: Looking for a unique and delightful gift? Our beautifully bottled oils, vinegars, and curated gift packs are perfect for any occasion. Share the gift of exceptional taste and quality with Prairie Oils & Vinegars. #GourmetGifts #ShopLocalMB #UniqueFinds