Brand Tone

Artisanal & Passionate, Evocative & Storytelling, Natural & Authentic, Friendly & Appreciative, Understated & Elegant

Brand Values

• •Craftsmanship & Quality
• •Connection to Nature & Place
• •Storytelling & Evocation
• •Authenticity & Passion
• •Customer Appreciation
• •Minimalism

Best Practices

• •Highlight the handcrafted nature and small-batch production of the perfumes.
• •Emphasize the connection to the South Dakota prairie and natural ingredients.
• •Incorporate evocative language that tells a story and creates a sensory experience for the reader.
• •Maintain a friendly and appreciative tone in all customer interactions.
• •Balance elegance with approachability, reflecting the brand's understated sophistication.

Social Perception

Positively Perceived, Unique & High Quality, Trusted Local Artisan, Good Value

Copy Examples

• •"Each fragrance is a handcrafted memory, a tribute to nature's poetry, created in intimate batches to ensure its unique soul."
• •"Inspired by the vast prairie landscapes, our scents capture the essence of the South Dakota wilderness."
• •"Experience the artistry of perfumery with our meticulously crafted, small-batch fragrances."
• •"Discover a scent that tells your story, evoking memories and transporting you to another time and place."
• •"From our hands to your heart, we pour our passion into every bottle, creating unique and unforgettable fragrances."