Brand Tone

Empowering & Inspiring, Authentic & Proud, Vibrant & Colorful, Community-Focused & Philanthropic, Inclusive, Resilient & Determined, Approachable & Genuine

Brand Values

• •Indigenous Empowerment & Representation
• •Community & Give-Back
• •Authenticity & Heritage
• •Inclusivity & Diversity
• •Quality & Affordability
• •Resilience & Empowerment
• •Ethical Practices

Best Practices

• •Anchor in Authenticity: Always circle back to the core of Prados Beauty – Indigenous heritage, Cece Meadows' story, and the give-back mission. Let these truths guide the language. Avoid trends that don't align with these foundational elements.
• •Speak with Purpose & Passion: Infuse copy with the same passion and purpose that drives the brand. Use strong, evocative language that reflects empowerment, pride, and resilience. Highlight the "why" behind the products.
• •Embrace Vivid & Cultural Storytelling: Use descriptive language that paints a picture, drawing inspiration from the vibrant colors, art, and traditions of Indigenous cultures. Weave in elements of storytelling, connecting products to their cultural inspirations or the artists behind them.
• •Maintain an Inclusive & Welcoming Voice: Ensure the language invites everyone to participate in the brand's journey. While celebrating specific cultures, the overarching tone should be one that embraces diversity and makes all feel seen and valued.
• •Be Transparent & Heartfelt in Philanthropy: When discussing give-back initiatives, be clear, genuine, and avoid overly corporate or vague language. Share specific impacts when possible and communicate the heartfelt commitment to community support.

Social Perception

Positive & Admired, Culturally Significant, Founder-Led & Inspiring, Trustworthy, Vibrant & Artistic, Community-Oriented

Copy Examples

• •Headline: Uncap Your Story. Unleash Your Spirit. Body: More than makeup, it's a celebration of heritage. Our [Product Name], rich in pigment and purpose, empowers you to paint your narrative. Crafted with care, inspired by tradition. Wear your beauty, proudly. Tags: #PradosBeauty #IndigenousInspired #BeautyWithPurpose #OwnYourStory
• •Headline: Vibrant Hues. Lasting Impact. Body: Dive into the vivid world of our [Collection Name]. Every shade tells a story, every purchase supports a promise. Experience high-performance, cruelty-free color that gives back to the communities that inspire us. Shine bright, make a difference. Tags: #PradosPromise #ColorfulCosmetics #EthicalBeauty #CommunityLove
• •Headline: The Art of Resilience, Bottled. Body: From ancestral strength to modern glow. Our [Product Name] is more than a beauty essential; it's a testament to the power within. Embrace your unique journey with formulas designed to make you feel as good as you look. You are art. You are resilient. Tags: #ResilientBeauty #PradosGlow #EmpowerThroughBeauty #IndigenousArtistry
• •Headline: Authentically You. Beautifully Bold. Body: No filters, just fierce. Prados Beauty celebrates every shade of you. Our [Product Name], inspired by the sacred colors of the land, offers unapologetic color payoff for looks that are as unique as your voice. Be seen. Be heard. Be you. Tags: #UnapologeticallyBeautiful #BoldBeauty #InclusiveMakeup #PradosVibes
• •Headline: More Than A Purchase, It's A Partnership. Body: With every Prados Beauty treasure, you join a circle of giving. A portion of every sale from our [Product Name/Collection] directly supports Indigenous communities and vital causes. Look good, feel good, do good. Together, we create beauty that echoes. Tags: #BeautyThatGivesBack #PradosCommunity #ShopWithIntention #MakeAnImpact