Brand Tone

technical, confident, and innovation-focused

Brand Values

• •Innovation
• •Quality and Durability
• •Performance
• •Niche Expertise
• •Customer-Centric Solutions

Best Practices

• •Lead with the Problem/Environment: Start copy by referencing the specific, challenging environment (spa, boat, RV, sauna). This immediately qualifies the audience and showcases the brand's specialized expertise.
• •Use Technical Terms to Build Trust: Don't shy away from mentioning "IP68 waterproof," "UV resistant," "corrosion-proof," or "patented design." These terms reinforce the brand's values of quality and innovation and appeal to a knowledgeable customer base.
• •Emphasize "Innovation" and "Performance": These are core brand values. Every piece of copy should connect the product's features back to the benefit of better, more reliable, or more innovative sound performance.
• •Maintain a Confident and Expert Tone: Write with authority. Use clear, direct sentences. The brand is the manufacturer and the expert, and the tone should reflect that confidence without being arrogant.
• •Incorporate the "Why Buy Direct" Message: When appropriate (e.g., on the brand's store site), remind customers of the benefits of buying directly from the source: guaranteed authenticity, access to the latest models, and direct manufacturer support.

Social Perception

reliable, specialist provider of quality replacement and upgrade parts.

Copy Examples

• •Sound gone quiet in your spa? Don't settle for silence. Our SPA34CX speaker is the original, factory-fit replacement for Master and Arctic Spas. Engineered to withstand chemicals and heat, it restores your audio with the crisp, clear performance you remember. Easy to install, built to last. Hear the difference quality makes.
• •Hear your music, don't see the speakers. The PQN Audio SpaBEX Transducer turns the surface of your spa or boat itself into a high-fidelity sound system. Completely hidden and 100% waterproof, it delivers immersive, full-range audio that surrounds you. This isn't just a speaker, it's an experience. Listen to innovation.
• •Engineered for the Elements. Built for Your Ears. From the humidity of a sauna to the spray on the waves, PQN Audio delivers uncompromising sound where other speakers fail. Explore our range of IP68 waterproof speakers and transducers.
• •Your customers demand quality in every detail. PQN Audio provides innovative, reliable audio solutions that integrate seamlessly into your spa, RV, or marine designs. With patented, easy-installation speakers and full OEM support, we help you deliver a premium audio experience. Partner with the specialists.
• •Decades of passion, engineered into every speaker. PQN Audio was founded on a simple goal: create innovative audio that performs anywhere. We build our products to last, with superior materials and patented technology, ensuring your music endures for years of enjoyment. Don't just listen to music, listen with PQN.