Brand Tone

Enthusiastic & Passionate, Informative & Instructional, Community-Focused & Engaging, Relatable & Down-to-Earth, Modern & Digitally Savvy

Brand Values

• •Player Improvement & Skill Development
• •Passion for Disc Golf
• •Community Building
• •Accessibility
• •Growth of the Sport
• •Authenticity

Best Practices

• •Always Lead with Passion & Enthusiasm: Start with the love of the game. Whether it's a product description or a social media update, let the genuine excitement for disc golf shine through. Use exclamation points appropriately and energetic language.
• •Focus on "How-To" and Improvement: Frame a significant portion of content around helping the audience get better. Use clear, actionable language when providing tips, explaining drills, or reviewing gear with performance in mind.
• •Foster Two-Way Conversation: Actively encourage engagement by asking questions, prompting comments, and running polls. Respond to comments and messages to make the audience feel heard and part of the Chain Clankers community.
• •Keep it Relatable and Authentic: Share personal experiences, challenges, and learning moments. Avoid overly technical jargon where simpler terms will do, making content accessible to a wider range of players. If a product is for "everyday players," say so.
• •Be Consistent Across Platforms, Adapt Format: While the core tone remains, adapt the style and length of the copy to the specific platform. TikToks will be short and punchy, while a podcast description might be more detailed. However, the underlying enthusiasm, helpfulness, and community spirit should be evident everywhere.

Social Perception

Helpful Resource, Engaging Content Creators, Passionate Members of the Disc Golf Community, Developing Brand

Copy Examples

• •(Instagram Post for a new Drill Video): "Stop shanking those upshots! 🚀 Our new video breaks down a simple drill to dial in your accuracy from 150ft. We've seen HUGE improvements with this one. Tag a buddy who needs this & let's hit those chains! #ChainClankers #DiscGolfDrills #ImproveYourGame #DiscGolfLife"
• •(Website Banner for 'The Ultimate Disc Golf Guide'): "Ready to finally shave strokes off your score? ⛳ Our Ultimate Disc Golf Guide is packed with 150+ drills and insights for EVERY skill level. From beginner basics to advanced techniques – it's your roadmap to becoming a better player. Get the Guide & Start Clanking More Chains! [Link]"
• •(TikTok Video Intro/Caption): "Day 47 of 100 Discs! 🥏 Today we're tackling the [Disc Name] on a tight wooded hole. Think I can stick the landing? 🤔 What's YOUR go-to disc for tricky fairways? Let me know in the comments! 👇 #DiscGolfChallenge #ChainClankers #DiscReview #WoodsGolf"
• •(Facebook Post Promoting Podcast Episode with a Pro): "🎙️ NEW PODCAST EPISODE! We sat down with the incredible [Pro Player Name] to talk tour life, mental game secrets, and their favorite disc that NEVER leaves the bag. 🔥 You DON'T want to miss these insights. Listen now on [Platform] or watch on YouTube! #ChainClankersPodcast #DiscGolfPro #ProTips #GrowTheSport"
• •(Product Description for a Jersey): "Look good, feel good, play good! Our new [Jersey Name] performance jersey isn't just about style – it's built for comfort and movement on the course. Breathable fabric, awesome design. Ready to represent your passion? Shop now and join the Clanker community! #ChainClankersApparel #DiscGolfJersey #PlayInStyle"